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Communication is a strategic function with a definite contribution to the bottom line. It should be recognised for the value it delivers, not just the support it provides.
A career blending public and private sector roles only strengthened this belief. At the same time, it gave me a front-row seat to how much more work communicators must do to align with the organisation’s strategic direction and focus on outcomes rather than outputs. Getting there takes curiosity and single-mindedness.
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