Artificial Intelligence
Responsible AI for the Communication Profession
The CSCE Guidelines to responsible AI use
There are many other uses of AI for strategic communication where technology enhances communication professionals’ efficiency, effectiveness, and capabilities. We must however use AI responsibly.
What is Artificial Intelligence?
What does AI mean for communication professionals?
Right now, AI is the term on everyone’s lips. It’s fascinating the entire world, including those of us in the communication profession. Just type the words “Artificial Intelligence” into Google’s search engine, and you get almost half a billion results. So, where do you start?
The AI Playbook for Communication Professionals
Build your AI knowledge and skills
The AI Playbook for Communication Professionals is designed to be your go-to guide on communicating about AI to your organisation’s stakeholders and adopting AI tools in your communication practice. It includes a number of extra insights, tips and bonus content to help you plan your journey with confidence. Use it as a reference point to get AI ready, take a strategic approach to AI and build your learning pathway.
Communicating AI Research
We can’t afford to wait any longer
The Centre for Strategic Communication Excellence began its Communicating Artificial Intelligence research initiative in 2017, spending close to a year gathering information about artificial intelligence through interviews with subject-matter-experts, secondary sources and focus groups in several countries around the world. This foundational research informed the design of subsequent global surveys.
The inaugural survey Communicating AI was launched in June 2018 and explored what communication professionals knew, felt and were doing on AI and what was needed to be AI-ready.
In March 2019, a second survey Communicating AI: Building the Playbook was conducted to capture what is being tried in communication strategies, aggregate what is being learned and benchmark what success looks like.
- The four things we know about communicating AI
- AI and the 2019 trends
- What global leaders had to say about the 2018 and 2019 survey findings
- AI tool aggregator
- CIPR Report 2023 –Tools and the impact on PR
- The Verge ‘Hope, Fear and AI’
- Global AI legislation tracker
AI Forum
Building a community of communication professionals exploring AI
In September 2023 the CSCE launched the AI forum, a safe place where communication professionals can come together to learn, share and explore AI together. The forum is open to anyone willing to share their experiences with AI or simply learn from others’ experiences.
A learning environment is a safe environment; we learn the most when we try and fail, but to conquer a new skill, we must risk failure. Our forum Hive discussion group and the growing resources on this page we help us grow together.
Crowdsourced AI Tool Evaluation
The AI forum has launched a (crowdsourced) AI tool evaluator, an excellent opportunity to share communications professionals’ experiences using the various AI tools or tools with an AI component. You can contribute to reviewing a tool you use, sharing what it is, what it does and the positives and negatives you have found in using the tool. Simply use the evaluation form to share your experience, or you can check out the database and edit the tool if it has already been reviewed (a bit like a wikki really!)
Let Us Help You
Best practice communication training and coaching for busy professionals
As more and more communication professionals around the world play a leading role in unveiling AI in their organisations and adopting AI tools in their work, you should start to think about the competencies and skills you need to help you on your AI journey.
Our range of on-demand, virtual, face-to-face and in-house training courses provide knowledge, expertise and insights that fit in with your busy schedule and help you take your place as a trusted, in-demand and valued strategic advisor.
The AI Playbook
The AI Playbook for Communication Professionals is your go-to guide on communicating about AI to your organisation’s stakeholders and adopting AI tools in your communication practice. It includes a number of extra insights, tips and bonus content to help you plan your journey with confidence.