About Us

Some people dream of success – we deliver it.

We are an award-winning global communication professional development organisation, trusted by some of the world’s highest profile organisations, governments and individuals.

The story of when Sia met Adrian began in February 2008, when Sia was speaking at a conference, which Adrian was chairing. They were introduced during the event and just clicked. Over the next few years, they’d run into each other at events run by the International Association of Business Communicators and then started catching up, just a few times a year, for coffee or lunch. During that hour or so they spent together, they’d have the best conversations, and would share ideas and discuss all sorts of topics.

When Sia resigned from her in-house role as director of communication at the Australian Taxation Office in 2014, she called Adrian to let him know. His immediate response was, “we have to work together”. And so, just like that, they did. Their connection was there, and it always will be.

Learn more about us and our services

Our Mission

Our mission is to build strategic communication excellence in individuals, organisations and the global community.

Our Purpose

Our purpose is to ignite the courage of communication professionals to inspire and create a better society.

Our Values

We're confident that communication has the power to be a force for good in society.

Communication connects people from all walks of life and can make a significant difference to the world we live in.

We're passionate about developing communication professionals and organisations.

Sharing our strategic communication knowledge, expertise and insights drives us and sits at the heart of everything we do.

We're opinionated about what our profession can achieve.

Communication is critical to the success of any organisation, institution or individual and should be treated with respect. 

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Take Our AI in Public Relations and Communication Survey

The Global Alliance for Public Relations and Communication Management has partnered with the Centre for Strategic Communication Excellence (CSCE) and Reputation Lighthouse — on a Responsible AI survey to understand the AI evolution better as it pertains to the Public Relations and Communication profession.  

We want to uncover how professionals address ethical and responsible AI and benchmark professional insights and influence. This information will be used to prepare for the Global Alliance AI Symposium in Venice in May in conjunction with the Global Alliance’s Annual Meeting and European Regional Council Meeting. Based on this survey data and the AI Symposium, we will update the Global Alliance’s Guiding Principles for Ethical and Responsible AI and connect the dots to the Global Alliance’s Responsible Communication Movement. So, this is your opportunity to have a voice in this critical advocacy for our profession. 

Your feedback is invaluable. By participating, you are contributing to research that will help define the next chapter of excellence in strategic communication.

Mastering Media Interviews: Essential Skills for Effective Spokespeople - Virtual Course

28 March, 9:00 AM AEDT

In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

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