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Twice the Expertise. Double the Impact.

Due to popular demand, the Global Communication Certification Council (GCCC) and the Centre for Strategic Communication Excellence (CSCE) are doubling the number of instructors for the GCCC Certification Masterclass starting this October. This expansion allows us to offer more sessions at more convenient times for participants around the world.

Sue Heuman, ABC, SCMP, MC, IABC Fellow, FCSCE will lead the North American sessions, while Sia Papageorgiou, FRSA, FCSCE, SCMP continues to guide participants across Europe, Africa and the Middle East. We’ll also be scheduling APAC masterclasses soon, ensuring communication professionals across all regions have the opportunity to participate. With two globally recognised communication leaders, we’re excited to make this program more accessible than ever.

About Sue Heuman, ABC, SCMP, MC, IABC Fellow, FCSCE

Sue Heuman is a strategic communication professional who transforms how organizations connect with their audiences. With four decades of expertise, Sue doesn’t just navigate the communications world—she helps to shape it.

Since co-founding Focus Communications in 2002, Sue has become a sought-after executive advisor for leaders looking to elevate their organizational communication impact. She analyzes communication systems, identifies critical leverage points, and creates comprehensive solutions that align messaging with business objectives. Sue’s counsel extends beyond traditional communication planning; she guides executives through transformational change, stakeholder engagement opportunities, and reputation management challenges.

Over the years, she has developed and delivered training on communication leadership, strategic consulting and influencing, effective mentorship, media relations and more. In today’s rapidly evolving business landscape, effective communication is essential for survival and growth.

The International Association of Business Communicators (IABC) has been Sue’s professional home since 1984, where she’s not just a member but a long-time leader. Her accomplishments tell the story: accredited in 1995, she received the prestigious 2016 Rae Hamlin Award for promoting Global Standards, 2016 Edmonton Chapter Communicator of the Year, and in 2018, the Master Communicator designation. Her lifelong dedication to the profession was honoured in 2022 with the IABC Fellow, the association’s highest global recognition. In 2023, she became a Fellow of the Centre for Strategic Communication Excellence, and achieved her Strategic Communication Management Professional designation in 2025.

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Tuesday 18 February
7:00 PM AEDT | 9:00 AM CET | 8:00 AM GMT

Hiring processes are still sidelining some of the most capable communication professionals — often for vague, unhelpful reasons like “too senior,” “too broad,” or “not quite the right fit.” Beneath those labels sit deeper issues: discomfort with experience, misunderstanding of judgement-based roles and a growing but rarely acknowledged problem of ageism.

This webinar looks ahead to hiring in 2026 and asks some necessary questions about how communication capability is assessed, why experienced professionals are so often overlooked, and what needs to change if organisations genuinely want stronger leadership, trust and influence.

Hiring in 2026

What Needs to Change for Leaders and Candidates

Free for CSCE Members!

Non-CSCE Members (early bird available until 11:55pm AEDT 4 February 2026)

Mastering Media Interviews: Essential Skills for Effective Spokespeople - Virtual Course

28 March, 9:00 AM AEDT

In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

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