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Competency Model

CSCE Competency Model for Strategic Communication Management

The CSCE Competency Model for Strategic Communication Management provides a framework for the core competencies required as a communication professional.

The depth and mix of skills depends on the individual career path of each professional. Specialist skills are offered in addition to those defined in the model and as part of your career development plan, which may include emerging disciplines within the profession.

The competencies are based on years of research and global best practices, including the Global Standard of the Profession, the Career Roadmap, Global Alliance competency work, the UK Government Communication Competency Framework and our knowledge and expertise in strategic communication management, which includes a holistic, integrated view across internal and external communication.

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Business

Communication professionals are expected to understand and analyse the organisational operating environment against the communication challenges and opportunities. To do so they must demonstrate effectiveness in:

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Strategy

Communication professionals apply strategic thinking and interpret business needs as part of their communication strategy, to deliver meaningful results. To do so they must demonstrate effectiveness in:

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Research, Analysis and Measurement

Communication professionals proactively use research to inform and refine their practices and measure the outcome of their strategies. To do so they must demonstrate effectiveness in:

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Ethics, Law and Governance

Communication professionals are expected to adopt the highest standards of professional behavior demonstrating effectiveness in:

5

Messaging

Communication professionals define, create and deliver key messages. To do so they must demonstrate effectiveness in:

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Channels and Tactics

Communication professionals are expected to adopt the highest standards of professional behavior demonstrating effectiveness in:

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Stakeholder Engagement

Communication professionals must identify, collaborate and nurture stakeholder relationships. To do so they must demonstrate effectiveness in:

Tasks

A set of tasks, based on the principles and elements of the model provide the detail that demonstrate the links between theory and practice, and can be used by communication professionals to assess their own progress. These tasks are available in the career evaluator™ self-assessment below.

Reflect on your experience and knowledge

The career evaluator™, created by communication professionals for communication professionals, is a free self-assessment that assesses individual knowledge and experience against the Global Standard of the Profession, best practices and the CSCE Competency Model for Strategic Communication Management.

Take the career evaluator™ self-assessment.

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