Our Team

A certified Strategic Communication Management Professional, Adrian Cropley is widely recognised as one of the world’s foremost experts and consultants in strategic communication. He is a global award-winning communication professional and a current director on the board of the Global Alliance for Public Relations and Communication Management. With a career spanning over 35 years, Adrian has worked with clients worldwide, including Fortune 500 companies, on major change communication initiatives, internal communication reviews and strategies, professional development programs, executive leadership, and coaching.

Adrian pioneered and ran the Melcrum Internal Communication Black Belt program in the Asia Pacific for over 10 years. He is a sought-after facilitator, speaker, author and thought leader. He presents keynotes and leads strategic and change communication workshops across Canada, the U.S., Europe, the Middle East, Malaysia, Singapore, China, India, Hong Kong, Thailand, New Zealand and Australia.

Adrian, a recognised strategist in responsible AI, brings a values-led, ethical lens to communication in emerging technologies. He has received several prestigious awards, including multiple International Gold Quill Awards and two Rae Hamlin Awards. He is chair of the Industry Advisory Committee for the RMIT School of Media and Communication, and a non-executive board member with several organisations.

A past global chair of the International Association of Business Communicators (IABC), Adrian was instrumental in implementing the IABC Career Road Map, launching a global ISO certification for the profession, and developing the IABC Academy. In 2017, he was awarded a Medal of the Order of Australia (OAM), one of the country’s highest honours, for his contribution to professional communication and youth development.