Extensive research conducted by the International Association of Business Communicators (IABC) has defined four major stages that constitute the career path of a communication professional regardless of country, business type, industry or other variables.
The career paths are neither contingent on years of service, nor are they sequential or hierarchical in nature. They simply define a range of milestones within the career journey.
Aligned to the research conducted by the International Association of Business Communicators (IABC), the Centre for Strategic Communication Excellence provides communication professionals with access to knowledge and skills that can help them advance their careers.
Trail blazers who use their communication-based strategic expertise to lead organisations and clients through multiple business and communication challenges.
As business leader, they play a key role in shaping the future of the organization by sponsoring promising people, programs and ideas. At this milestone they have developed a distinct competence in several areas of expertise and often have a regional or national reputation. The professional influences the future of the organization though original concepts that often lead to changing the way business is done. They are adept at seeing new business opportunities, motivating buy-in and gaining resources. They competently represent the organization on critical strategic issues, and are sought after to provide counsel and function at a peer level with other senior executives.