Mention branding in any circle of communication professionals and be prepared for that knowing look that says, “Yeah. I completely get it.” Not so fast! Strategic communication experts aren’t necessarily branding experts. Branding has typically been the domain of marketing professionals and to a lesser degree, advertising agencies. It’s a discipline that falls into that
What’s in a brand?
Claire Watson
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Claire Watson consults to global, provincial and national companies on their communication needs. Her expertise encompasses research and measurement, internal and change communication, branding, marketing, public and community relations, advocacy and corporate social responsibility. She has taught extension classes for the University of Regina and developed unique training courses for the Centre for Strategic Communication Excellence. She holds 33 international and 150+ national and provincial Awards of Excellence. In addition, she has received a Lifetime Achievement Award from IABC Regina, Master Communicator designation from IABC Canada and the IABC Chairman’s Award for leadership in the profession.
