1. Home
  2. Resources
  3. Podcast
  4. Episode 9 – Priya Bates SCMP, MC, IABC Fellow
Vantage Point

Vantage Point – Personal Branding

Estimated time to read:
22 mins 54 secs
Total Run Time:
22 mins 54 secs
    Share:

    In this episode, Adrian Cropley chats with Cairo-based solopreneur Fady Ramzy , who has had a long career traversing the world of tech, digital communication, and digital marketing. Now specialising in ‘personal brand’.  Fady is a shining example of a solopreneur, creating balance in his life by doing what he is passionate about.

    Today, we are exploring Personal Branding, the evolution of digital branding and how digital branding can help those wanting to explore being a solopreneur. Fady shares some great tips for getting ahead on LinkedIn when it comes to building your brand, and you don’t need to be a solopreneur to build your LinkedIn following.

    Please contact Fady or follow him on LinkedIn, as he shares plenty of tips and advice in his regular posts. Please also catch his interview with Adrian Cropley on A View From The Top 

    Thanks for joining us at Vantage Point, our member-only podcast with the Centre for Strategic Communication.

    Remember, as a member, you can access all kinds of resources on the website.

    You can talk with fellow members in The Hive, learn more via our resources or even look at some of our courses. We would also like to invite you to share your expertise with others by writing an article or creating other content that can be shared with our global profession. Please get in contact if you would like to contribute in any way.

    About The Author

    CSCE
    We are an award-winning global communication professional development organisation, trusted by some of the world’s highest profile organisations, governments and individuals.
    Scroll to Top

    4 March 2026, at 7:00 PM AEDT / 8:00 AM GMT

    Build your understanding of AI with insights that will set you up for success in 2026 and beyond.

    Take your internal communication from tactical delivery to strategic influence with the power of AI. This specialised workshop equips internal communication professionals with advanced tools for audience analysis, campaign optimisation, stakeholder mapping and impact measurement. Through case studies and interactive exercises, you’ll build a practical AI strategy toolkit to enhance engagement, prove ROI and strengthen your role as a trusted strategic partner to leadership.

    Strategic AI for Internal Communication Professionals

    Save as a CSCE Member!

    CSCE members save 20% on all of our training!

    Mastering Media Interviews: Essential Skills for Effective Spokespeople - Virtual Course

    28 March, 9:00 AM AEDT

    In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

    Welcome Back!

    NEW! You can now login via your email
    instead of with the regular password.