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Strategic Internal Communication – Your Input Matters!

Estimated time to read:
May 8, 2024
Total Run Time:
May 8, 2024

    Table of Contents


    May 1/2 Issue

    Strategic Internal Communication - Your Input Matters!

    What does taking a strategic approach to internal communication mean to you?


    At the Centre for Strategic Communication Excellence, we’ve partnered with Haiilo to explore how internal communication professionals perceive their influence within their organisations and approach their internal communication work.


    Our goal is to pinpoint the barriers preventing internal communication professionals from adopting a strategic mindset and showcasing their value within their organisations. That's where you come in.


    Your insights are invaluable in shaping the conversation on strategic internal communication to drive real results. Together, we'll explore:

    ○ The core elements of a strategic approach to internal communication
    ○ The pathways to strategic communication
    ○ The impact of strategic communication within organisations
    ○ The role of AI in strategic initiatives

    By becoming a valued contributor, you'll be among the first to access our exclusive comprehensive report, packed with actionable insights to tackle obstacles and showcase the importance of strategic internal communication in any organisation.


    This brief survey takes roughly six minutes to complete. Don't miss this chance to have your say.

    *Please note this survey is for communication professionals directly involved in planning, developing or executing internal communication within their organisation or their clients’ organisations.

    Edelman Trust Barometer: Insights for the Technology Sector

    Edelman recently shared key insights from its Trust Barometer, focusing particularly on the tech industry. These findings shed light on trust levels in artificial intelligence and the broader tech sector. Here's a summary of what was found:

    1. High trust in the tech sector does not translate to trust in AI

    2. Technology continues to lose its trust lead among industries

    3. Tech trust remains strong in developing markets, wanes in developed

    4. Politically, the right and left both reject AI

    5. Trust in AI companies is declining

    6. Job loss not a main driver of resistance to AI 

    7. Path to acceptance is explaining the benefits for citisens and for society

    8. High trust, high expectations from tech employees

    These findings highlight the crucial role of communication professionals in navigating the use of AI. We must remain aware of the general mistrust of artificial intelligence, when communicating about the technology, or when helping decision makers develop policy regarding its use.


    Click here to read the entire Edelman report.

    If you're interested in learning more about AI, consider joining the CSCE's monthly Communicating AI Forum. It's a welcoming space where both newcomers and experienced individuals can learn and share insights about AI in a supportive environment.


    Our next AI Forum takes place May 16, 2024, 8:00 p.m. EST/ May 17 10:00 a.m. AEST. We hope to see you there!

    Join us for a Free Special Event

    Are you ready to revolutionise your internal communication strategy?
    The Centre for Strategic Communication Excellence is proud to invite you to the global launch of Rachel Miller's ground-breaking book : Internal Communication Strategy: Design, Develop, and Transform Your Organizational Communication.


    Join us on Thursday May 9 2024, from 6:00 PM AEST | 9:00 AM BST | 10:00 AM CEST for a free and exclusive online event celebrating the launch of Rachel's new book.

    During this special session, Rachel will explore:
    ○ The crucial mindset shifts necessary for internal communication success.
    ○ Strategies for intentional and impactful communication.
    ○ Techniques to position yourself as a strategic advisor.
    ○ How to evaluate and measure the value of your communication efforts.

    Register now, submit your questions in advance, and be part of the future of internal communication strategy with Rachel Miller!

    Plus, Get 20% off your copy of Rachel’s new book, Internal Communication Strategy, using code THECSCE.

    The Future of Communication Resourcing Debate

    The CSCE proudly presents the third #WeLeadComms Debate: The Future of Communication Resourcing.


    Are the communication roles of the future mainly going to be full-time jobs?


    Is there a growth trajectory for fractional opportunities?


    And where will consultants and freelancers fit into the mix?


    These will be among the topics discussed by this all-star panel.

    Panelists include:

    •    Jane Randel, Co-Founder, CommsCollectiv
    •    Travis Parman, Chief Communication Officer-US, Philip Morris International
    • Max Forsyth, Founder, Comms Search and Selection

    Ann-Marie Blake will take the moderator's baton, while Mike Klein hosts the event.

    Join us on Wednesday 5 June at 4PM London/11 AM Eastern!

    Speaking of consultants and freelancers, do you price your proposals by the hour, or by the value of the work?


    That's what this week's question from the Hive asks.


    How do independent consultants or agencies price their services?


    Weigh in, and tell us why!

    CSCE Fellow Announcement – Amanda Hamilton-Attwell

    Dr Amanda Hamilton-Attwell, FCSCE, IABC Fellow, APR, ABC, is our newest fellow and a distinguished figure in strategic communication globally, based in Pretoria, South Africa. Amanda continues to set standards of excellence across the global communication landscape. As a seasoned practitioner, her contributions through leadership roles, particularly within the Centre for Strategic Communication Excellence (CSCE) and the International Association of Business Communicators (IABC), have significantly propelled the profession forward.



    As a prolific contributor, Dr Hamilton-Attwell has enriched the profession’s body of knowledge with a wealth of articles, webinars, and keynote presentations at international conferences. Her work in developing methodologies for measuring the impact of communication strategies offers invaluable insights to practitioners, enabling them to demonstrate the tangible value of communication within their organisations. She has a passion for research and works with many global clients to uncover their communication gaps, working with them to gain better business results through strategic communication.


    Her professional excellence has not gone unnoticed, reflected by multiple awards and honours, including the prestigious Rae Hamlin Award. This recognition underscores her status as a leader whose contributions profoundly influence the strategic communication arena.


    Founding Partner for the Centre for Strategic Communication Excellence Adrian Cropley OAM states, “Amanda was co-chair of the career roadmap committee, a multi-year initiative to develop a career roadmap for communication professionals globally and part of the team to create the IABC Career Assessment Tool. These initiatives have shaped the focus and curriculum for professional development.”


    Congratulations Amanda!

    How do Training Courses Benefit You?

    Training at the Centre for Strategic Communication Excellence offers communication professionals invaluable opportunities for skill enhancement and professional development.


    Professionals can gain knowledge in strategic communication, including areas such as internal communication, business communication, advanced writing, and more.


     Our expert-led courses provide practical insights and real-world strategies that can be immediately applied in diverse professional settings. 

    Here is some feedback we received from a recent training course.

    How would you rate your workshop facilitator: 5 Stars
    Format and presentation style: 5 Stars 
    Workbook and resources: 4.8 Stars 


    Workshop comments:
    •    Adrian was the best online facilitator I've seen in a while.
    •    Really engaging and nice
    •    One of the best facilitators I've had
    •    Highly engaging and personable 

    Members Save Even More!

    While all members get access to our exclusive communication courses, all Professional, Executive and Enterprise members save 20% on all training!

    Upcoming CSCE Events

    THRIVE Luxury Wellbeing Retreat for Business Leaders (Ubud, Bali).

    October 20 2024, 12:00 p.m. - October 26 2024, 11:00 a.m. WIT

    Join fellow communication professionals for a warm and supportive discussion about balancing the pressures of leadership, teamwork, career and more.

    May 14, 2024, 8:00 p.m. EST May 15, 10:00 a.m. AEST

    Join us for the next Communicating AI Forum.

    May 16, 2024, 8:00 p.m. EST/ May 17 10:00 a.m. AEST

    Learn • Thrive • Grow

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    About The Author

    We are an award-winning global communication professional development organisation, trusted by some of the world’s highest profile organisations, governments and individuals.
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    Join us on Thursday May 9 2024, from 6:00 PM AEST | 9:00 AM BST | 10:00 AM CEST for a free and exclusive online event celebrating the launch of Rachel Miller’s ground-breaking book, Internal Communication Strategy: Design, Develop, and Transform Your Organizational Communication.

    While You're Here!

    Consider participating in our 6-minute research study on strategic internal communication.

    Welcome Back!