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Amanda Hamilton-Attwell

FCSCE, IABC Fellow, APR, ABC

Dr Amanda Hamilton-Attwell, FCSCE, IABC Fellow, APR, ABC, is our newest fellow and a distinguished figure in strategic communication globally, based in Pretoria, South Africa. Amanda continues to set standards of excellence across the global communication landscape. As a seasoned practitioner, her contributions through leadership roles, particularly within the Centre for Strategic Communication Excellence (CSCE) and the International Association of Business Communicators (IABC), have significantly propelled the profession forward.

As a prolific contributor, Dr Hamilton-Attwell has enriched the profession’s body of knowledge with a wealth of articles, webinars, and keynote presentations at international conferences. Her work in developing methodologies for measuring the impact of communication strategies offers invaluable insights to practitioners, enabling them to demonstrate the tangible value of communication within their organisations. She has a passion for research and works with many global clients to uncover their communication gaps, working with them to gain better business results through strategic communication.

Her professional excellence has not gone unnoticed, reflected by multiple awards and honours, including the prestigious Rae Hamlin Award. This recognition underscores her status as a leader whose contributions profoundly influence the strategic communication arena.

Founding Partner for the Centre for Strategic Communication Excellence Adrian Cropley OAM states, “Amanda was co-chair of the career roadmap committee, a multi-year initiative to develop a career roadmap for communication professionals globally and part of the team to create the IABC Career Assessment Tool. These initiatives have shaped the focus and curriculum for professional development.”

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Take Our AI in Public Relations and Communication Survey

The Global Alliance for Public Relations and Communication Management has partnered with the Centre for Strategic Communication Excellence (CSCE) and Reputation Lighthouse — on a Responsible AI survey to understand the AI evolution better as it pertains to the Public Relations and Communication profession.  

We want to uncover how professionals address ethical and responsible AI and benchmark professional insights and influence. This information will be used to prepare for the Global Alliance AI Symposium in Venice in May in conjunction with the Global Alliance’s Annual Meeting and European Regional Council Meeting. Based on this survey data and the AI Symposium, we will update the Global Alliance’s Guiding Principles for Ethical and Responsible AI and connect the dots to the Global Alliance’s Responsible Communication Movement. So, this is your opportunity to have a voice in this critical advocacy for our profession. 

Your feedback is invaluable. By participating, you are contributing to research that will help define the next chapter of excellence in strategic communication.

Mastering Media Interviews: Essential Skills for Effective Spokespeople - Virtual Course

28 March, 9:00 AM AEDT

In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

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