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November 13 Newsletter

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Nov 13, 2023
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Nov 13, 2023
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    Thrive with

    One of the best benefits of joining the Centre for Strategic Communication Excellence is the tremendous global network you can access. We’re a community of like-minded communication professionals, at all stages of career journeys, striving to be the best strategic advisors to our organisations and clients.


    If you are a solopreneur, or the lone professional in your organisation, it can be tough not having other professionals to bounce ideas off or talk through challenges. Happily, CSCE Members can pop into The Hive, post a question or challenge, and receive input from our global faculty, as well as other members. This exclusive feature is monitored so all queries and comments are answered promptly.

    Today's Featured Topic

    Each newsletter, we will highlight a topic from The Hive. To join the conversation, become a member today!

     

    Hybrid Work Environments
    Is your organisation a hybrid workplace? What challenges do you have as an internal communication professional? A recent US-based article said that 75% of companies planned to downsize their office space as a result of the new paradigm. Further, most are employing a 'hot desk' approach, where each day employees scramble to find a desk. This means that there is no opportunity for employees to personalise their space, hang up a diploma or two... or even know where co-workers might be located. We've gone from a lot of assurances (everyone in the office every day, everyone located in the same place) to a lot of variables. How are you coping?

    Training

    As always, we have some fabulous training opportunities coming up. Check our website for more information on these, and other courses available in-person, online or on demand.

     

     

    On Demand Training Spotlight

    How to Manage your Time Effectively


    Sometimes we need a refresher on the basics, and that’s what this on-demand course provides. This course walks participants through setting goals, prioritising tasks, and removing barriers. There’s a great set of tips and techniques to round out your learning! This is an on-demand course, meaning it’s ready whenever you are! Register today:

     

    Special events

    Mental wellbeing forum November 21

     

    Mental wellbeing for communication professionals: a free (and safe) discussion forum
    Are you a communication professional feeling the weight of the world on your shoulders? Do you want to prioritise your mental health while excelling in your career?  

     

    🕒10:30 a.m. AEST / 6:30 p.m. EST

     

    Making your X-it?

    Is it time for your organisation to leave X (formerly Twitter)? It’s a question that many people and companies are struggling with, especially as the terms of service keep evolving.

     

    Other platforms are gaining momentum as X’s replacement. The challenge, of course, is how to keep your X audience when you move to a new platform. PR News offered some great tips in its article.

     

    Sprout Social Index

    A terrific resource, the Sprout Social Index provides the latest research on social media use and demographics. A key takeaway? When it comes to social media content, 42% of the respondents to their survey said they prefer videos under 15 seconds. Only 10% of respondents said they wanted text-only content. Wow.

     

    Join Today!

    The CSCE is growing and we know you’ll want to be part of it. Your membership provides you access to exclusive content and events, discounts on training, and a chance to chat in The Hive.

    Learn • Thrive • Grow

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    About The Author

    CSCE
    We are an award-winning global communication professional development organisation, trusted by some of the world’s highest profile organisations, governments and individuals.
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    Take Our AI in Public Relations and Communication Survey

    The Global Alliance for Public Relations and Communication Management has partnered with the Centre for Strategic Communication Excellence (CSCE) and Reputation Lighthouse — on a Responsible AI survey to understand the AI evolution better as it pertains to the Public Relations and Communication profession.  

    We want to uncover how professionals address ethical and responsible AI and benchmark professional insights and influence. This information will be used to prepare for the Global Alliance AI Symposium in Venice in May in conjunction with the Global Alliance’s Annual Meeting and European Regional Council Meeting. Based on this survey data and the AI Symposium, we will update the Global Alliance’s Guiding Principles for Ethical and Responsible AI and connect the dots to the Global Alliance’s Responsible Communication Movement. So, this is your opportunity to have a voice in this critical advocacy for our profession. 

    Your feedback is invaluable. By participating, you are contributing to research that will help define the next chapter of excellence in strategic communication.

    Mastering Media Interviews: Essential Skills for Effective Spokespeople - Virtual Course

    28 March, 9:00 AM AEDT

    In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

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