Great CSCE Resources for AI Week!

It’s AI Week in Australia!

The Centre for Strategic Communication Excellence has curated a range of valuable resources to help communication professionals navigate the evolving world of AI.

Explore the resources on our website and the featured highlights below!

When ChatGPT burst into our lives three years ago on 30 November 2022, most of us were surprised how good generative AI had become. Professional communicators started experimenting with drafting, editing and brainstorming but were also worried about its accuracy, ethical risks and potential to replace our roles.

This year, we’re liking the productivity gains but we’re also starting to see much bigger implications for our profession. AI is rewiring expectations of how we work, the value we bring and the cultural readiness needed inside organisations.

With ChatGPT’s third birthday coinciding with National AI Week in Australia, it’s a good time to take stock of where we’re at and prepare ourselves for what’s next.

AI continues to reshape the way we work, connect and lead. The Communication Professional’s Playbook in the Age of AI is your guide to navigating this shift with clarity, confidence and purpose.

Developed by the Centre for Strategic Communication Excellence, this playbook is not just a call to action – it’s a roadmap for communication professionals and leaders ready to lead the conversation. Backed by global research, it identifies four strategic plays to support reputation, enable leadership, build AI capability, and lead responsible AI implementation.

It’s time to move from tactical tool use to strategic influence. This is a rare moment to elevate your role, shape your organisation’s AI journey, and help people navigate accelerating change.
Whether you’re in corporate, government or not-for-profit, this playbook positions you – the communication professional – as the trusted advisor your organisation needs now.

The choice is ours. The time is now. Let’s get to work.

At the CSCE, our AI ‘forum’, is a place we can chat and share in a safe environment, where having never explored AI or having played and learned a thing or two is equally wonderful.

This is an open forum to share, learn and question AI and its impact on our profession.

Our next AI Forum takes place on 18 December, 6:00 PM EST / 19 December, 10:00 AM AEDT

OR

19 December, 10:00 AM CET / 19 December, 11:00 AM CAT

Just because AI search is becoming more prevalent, it doesn’t mean you should abandon your SEO strategy. Instead, AI search and SEO should complement each other. 

AI search is becoming the go-to tool for discovery and research, while SEO still drives user action and conversions.

Traditional SEO focuses on strategic keywords, high-quality content, fast and mobile-friendly pages, and authoritative backlinks. AI search, by contrast, values context, intent, and content that clearly answers questions, rewarding sites with topical authority.

By Bonnie Caver

Reputation used to be something leaders believed they could manage. It sat quietly in the background, shaped by a predictable mix of experiences, communication, and time. You earned credibility slowly and, if you were delivering on your promises, earned equity for when you failed. But we have undergone a fundamental shift. The speed of information, the rise of intelligent technologies, and the rapid erosion of institutional and societal trust have fundamentally changed the physics of reputation. We are now operating in a world where trust is not the default, where skepticism arrives before the facts, where the loudest voices control the narrative, and where the line between human and machine is unrecognizable.

If you want to learn more Bonnie is offering a new course about managing reputation in an AI world.

Reputation has become an intentionally designed system of value, and this session shows you how to architect, protect, and accelerate it in an AI-driven world where trust, transparency, and strategic reputation management are essential.

21 January 2026, at 7:00 PM AEDT

Save with our early bird rate of AUD $395 + GST (regularly AUD $495 + GST) available until 31 December 2025. Secure your spot and build an AI-powered internal communication toolkit you can use immediately. CSCE members get 20% off all CSCE training courses.

Start the new year by gaining fresh insights into the world of AI—knowledge that will prepare you for 2026 and beyond.

Take your internal communication from tactical delivery to strategic influence with the power of AI. This specialised workshop equips internal communication professionals with advanced tools for audience analysis, campaign optimisation, stakeholder mapping and impact measurement. Through case studies and interactive exercises, you’ll build a practical AI strategy toolkit to enhance engagement, prove ROI and strengthen your role as a trusted strategic partner to leadership.

Not a member yet? There’s never been a better time to join — CSCE Members get 20% off all training, and complimentary access to webinars. 

The Centre for Strategic Communication Excellence proudly stands among the founding signatories of the Global Alliance’s Venice Pledge for Responsible AI.

Co-founders Sia Papageorgiou and Adrian Cropley are committed to ensuring artificial intelligence serves humanity’s highest aspirations—enhancing human connection, promoting societal wellbeing, and advancing the public interest.

The Global Alliance also published an incredible AI research report entitled: "Reimagining Tomorrow: AI in PR and Communication Management."

Join us for the next Communicating AI Forum.

18 December, 6:00 PM EST / 19 December, 10:00 AM AEDT

AND

19 December, 10:00 AM CET / 19 December, 11:00 AM CAT