Course description:
Reputation is no longer a passive perception. It’s an architected system of value. In an era where AI shapes narratives, amplifies misinformation, and redefines trust, the organizations that thrive are those that design their reputations intentionally rather than react to them.
This dynamic session explores how to architect corporate reputation in a world of intelligent technologies and accelerating change. You’ll discover how to move from defense to offense, creating, protecting, and accelerating corporate value by weaving reputation into the very design of your organization’s systems, culture, and communication.
You’ll explore the elements of Reputation Lighthouse’s proprietary Reputation Formula, which defines how brand, culture, communication, connections, and change combine to build lasting trust and corporate value. You’ll learn how to assess your organization’s strengths and vulnerabilities, and how to create systems that protect and accelerate reputation in an era of intelligent risk.
In addition, we’ll examine how to counter bad actors, understand AI’s impact on trust, and introduce a proactive framework for truth, transparency, and trust.
What to expect:
- Understand the building blocks of Reputation Lighthouse’s proprietary Reputation Formula.
- Explore how AI and automation reshape the dynamics of trust, credibility, and influence.
- Learn to architect corporate reputation using culture, communication, connections, and change as core drivers.
- Conduct a Reputation Risk Assessment to identify areas of exposure and resilience.
- Understand the new rules on online reputation management
- Develop your Reputation Resilience Toolkit to strengthen trust, alignment, and truth integrity.
Save with our early bird rate of AUD $345 + GST (regularly AUD $395 + GST) available until 20 February 2026. Secure your spot and learn how to design, protect, and accelerate corporate reputation in an AI-driven world.
CSCE members get 20% off all CSCE training courses.
Who should attend?
Strategic communication professionals, brand and corporate leaders, reputation strategists, ethics professionals, change managers, and executives seeking to lead with trust and design reputation as a competitive advantage in an AI-driven world.
Career level:
Strategic Advisor / Business Leader
Workshop outline:
- Introduction: The Reputation Economy, the Erosion of Trust, and What’s New with AI
- Understanding the Elements of Reputation
- How to Insulate Your Reputation – Defense to Offense
- Conducting a Reputation Risk Assessment
- AI and Online Reputation Management
- Building the Reputation Resilience Toolkit
About Bonnie Caver:
Bonnie Caver is the founder and CEO of Reputation Lighthouse, a change management and reputation consultancy focused on creating, accelerating, and protecting corporate value. She is also on the board of directors for the Global Alliance for Public Relations and Communication Management, and is a former chair of the International Association of Business Communicators (IABC).
She is a recognized futurist and the author of the forthcoming book Reputation Currency: Leading with Trust in an AI World. She is the creator of the Reputation Formula and the Responsible AI Implementation Compass. Her frameworks are guiding leaders worldwide to design reputations that withstand and thrive in the age of intelligent technology.
