Strategic communication management focuses on analysis, integrated planning and implementation of activities that deliver business outcomes. But strategic communication doesn’t just happen; it is a product of a structured planning activity that considers the internal and external environment, business needs, research, audience, stakeholders, key messages, communication channels and measurement. Do it well and your communication…
Core Competencies for Strategic Communication Management
Sia Papageorgiou
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Armed with an impressive collection of more than 60 awards for strategic communication excellence and leadership, Sia Papageorgiou is dedicated to elevating the value and visibility of communication professionals, empowering them to become trusted, strategic, and in-demand advisors. She is a certified strategic communication management professional (SCMP), a Fellow of the International Association of Business Communicators, and past chair of the Global Communication Certification Council.
