(AUD) $
Australian dollar($)
United States (US) dollar($)
Pound sterling(£)
Euro(€)
Canadian dollar($)
Centre for Strategic Communication Excellence Logo
Global Alliance for PR and Communication Management Logo
Become Member
Read Our Latest Article

You Can’t Communicate Your Way Out of Misalignment by Lindsay Uittenbogaard

Downloadable Resources

Sorry!
You need to be a paid member to view this video

Become a Member

Communication professionals are often expected to help organisations align around strategy, navigate change and keep people moving in the same direction.

But many of the challenges that appear to be communication problems have nothing to do with communication itself. 

Teams may receive exactly the same messages yet leave with different interpretations of priorities, ownership, dependencies, constraints or what success looks like. Communication can help create clarity, but it cannot create shared understanding on its own.

And yet communication professionals are often expected to do exactly that.

Lindsay Uittenbogaard

About Lindsay Uittenbogaard

Lindsay Uittenbogaard is the founder and CEO of Mirror Mirror Alignment and a recognised pioneer in team alignment. Before founding Mirror Mirror, she spent 15 years leading employee communication for multinationals across the energy, IT and telecommunications sectors — experience that sparked a lasting curiosity about how differently people perceive the same things, and what that does to performance. An IABC Accredited Business Communicator and contributor to the Gower Handbook of Internal Communication, she speaks and writes on alignment as the foundation of organisational effectiveness.
Scroll to Top

4 March 2026, at 7:00 PM AEDT / 8:00 AM GMT

Build your understanding of AI with insights that will set you up for success in 2026 and beyond.

Take your internal communication from tactical delivery to strategic influence with the power of AI. This specialised workshop equips internal communication professionals with advanced tools for audience analysis, campaign optimisation, stakeholder mapping and impact measurement. Through case studies and interactive exercises, you’ll build a practical AI strategy toolkit to enhance engagement, prove ROI and strengthen your role as a trusted strategic partner to leadership.

Click here to register

Strategic AI for Internal Communication Professionals

Save as a CSCE Member!

CSCE members save 20% on all of our training!

Reserve Now!
Become a Member

Mastering Media Interviews: Essential Skills for Effective Spokespeople - Virtual Course

28 March, 9:00 AM AEDT
Learn more

In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

Welcome Back!

NEW! You can now login via your email
instead of with the regular password.