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You Can’t Communicate Your Way Out of Misalignment by Lindsay Uittenbogaard

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Communication professionals are often expected to help organisations align around strategy, navigate change and keep people moving in the same direction.

But many of the challenges that appear to be communication problems have nothing to do with communication itself. 

Teams may receive exactly the same messages yet leave with different interpretations of priorities, ownership, dependencies, constraints or what success looks like. Communication can help create clarity, but it cannot create shared understanding on its own.

And yet communication professionals are often expected to do exactly that.

Lindsay Uittenbogaard

About Lindsay Uittenbogaard

Lindsay Uittenbogaard is the founder and CEO of Mirror Mirror Alignment and a recognised pioneer in team alignment. Before founding Mirror Mirror, she spent 15 years leading employee communication for multinationals across the energy, IT and telecommunications sectors — experience that sparked a lasting curiosity about how differently people perceive the same things, and what that does to performance. An IABC Accredited Business Communicator and contributor to the Gower Handbook of Internal Communication, she speaks and writes on alignment as the foundation of organisational effectiveness.
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