Strategic Communication Management 2: Strategic Advisor (Europe)

Continue to build your value as a strategic advisor and explore how you influence the business and those around you.

Course description:

This one-day course continues to build your value as a strategic advisor as we explore how you influence the business and the people around you. Build your listening, advising and insight abilities with a number of useful tools and templates. The course covers a multidisciplinary approach to communication. 

What to expect:

• Step up your strategic approach in a changing stakeholder environment
• Understand and develop your leadership capability
• Build great relationships and get the best out of people
• Develop your consulting skills
• Influence others and build your strategic advisory skills

Who should attend:

Professionals working in strategic communication, corporate communication, internal communication, external communication, corporate affairs or public relations. Those leading teams, projects, or having to influence others within the organisation.

Career Level: Generalist/Specialist, Strategic Advisor, Business Leader

Course outline:

Stepping up your strategic approach in a changing stakeholder environment 

• Advising the business using the client relationship model
• A new approach to strategic communication
• State of trust and the context of relationships
• Using audience insight to inform your strategy 

Understanding and developing your leadership capability 

• Exploring your leadership profile and the profile of others you work with
• How to continue building strong relationships and influencing others 

Building great relationships and getting the best out of people 

• Emotional intelligence and the emotional competence framework
• Coaching skills, giving and receiving feedback
• Having tricky conversations 

Develop your consulting skills

• Three levels of listening
• The power of questions 
• Taking the brief and understanding how to use this insight to inform your approach 

Influencing others and building your strategic advisory skills

• Understanding others, the various viewpoints
• Power of influence using Logos, Ethos and Pathos
• Understand why people come to you for advice and how you build your value
• Be seen as the strategic advisor or trusted business partner in your organisation
• Keep people coming back and understand where you can make the biggest impact on driving the business

About the trainer

Sia Papageorgiou FRSA, SCMP

Sia Papageorgiou is managing partner at the Centre for Strategic Communication Excellence. She’s a multi-award-winning communication leader on a mission to elevate the value and visibility of communication professionals and help them become trusted, strategic, and in-demand advisors. Sia is opinionated about what our profession can achieve and believes communication professionals have the best job in the world. She’s a certified strategic communication management professional, a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce, and past president of the Victorian chapter of the International Association of Business Communicators (IABC). She’s also a past board director at IABC Asia-Pacific and is immediate past chair of the Global Communication Certification Council. In 2021, IABC Asia-Pacific named Sia Communicator of the Year and in 2022 she was awarded the prestigious IABC Rae Hamlin Award in recognition of her exemplary service in advocating the Global Standard of the Communication Profession and evangelising the power and possibility of communication.