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Transforming with GenAI: Kick-start Your GenAI Journey

Transforming with GenAI: Kick-start Your GenAI Journey

Generative AI is transforming the way communication professionals work, think, and create. But beyond the buzzwords, how can we strategically integrate AI to enhance content quality, boost productivity, and elevate our role as trusted advisors?

  • In this webinar, Wayne Aspland, a seasoned communication and change expert, joined Sia Papageorgiou FRSA, FCSCE, SCMP to explore:
  • The future of communication in 2030 – what’s changing and what’s staying the same
  • The fundamentals of AI prompting and how to refine AI-generated content
  • Three foundational prompts that can enhance content creation, research, and audience insights
  • Eight guiding principles for responsible and strategic AI adoption
  • The role of communication professionals in leading AI transformation

This session was designed to move beyond the hype and equip you with practical insights and tools to integrate AI into your workflow effectively. Whether you’re already experimenting with AI or just getting started, this discussion will help you navigate the AI revolution with confidence.

Wayne Aspland

Resources from the webinar

Please click on the links below to access these resources.

The CSCE hosts a free monthly Communicating AI Forum. Please join us next time to discuss the impact of AI on the communication profession.

Learn more about our AI Forum
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Last Chance to Influence 2026 Trends – Complete the Survey Now!

At the Centre for Strategic Communication Excellence, we believe data drives decisions. That’s why we’re supporting Gallagher’s global State of the Sector 2026 survey—the global benchmark for internal comms and employee experience.

This year’s theme, “The Readiness Gap,” explores how organisations can close the distance between where they are and where they need to be.

We’re asking:

  • Are communication teams equipped to lead change?
  • Is AI helping or hindering?
  • How aligned is communication with HR and leadership?

Complete the survey before October 24 to access your personalised dashboard and get early access to the full report.

Take the survey now
Your insights will shape the trends that define our industry in 2026.

Mastering Media Interviews: Essential Skills for Effective Spokespeople - Virtual Course

28 March, 9:00 AM AEDT
Learn more

In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

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