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Transforming with GenAI: Kick-start Your GenAI Journey

Transforming with GenAI: Kick-start Your GenAI Journey

Generative AI is transforming the way communication professionals work, think, and create. But beyond the buzzwords, how can we strategically integrate AI to enhance content quality, boost productivity, and elevate our role as trusted advisors?

  • In this webinar, Wayne Aspland, a seasoned communication and change expert, joined Sia Papageorgiou FRSA, FCSCE, SCMP to explore:
  • The future of communication in 2030 – what’s changing and what’s staying the same
  • The fundamentals of AI prompting and how to refine AI-generated content
  • Three foundational prompts that can enhance content creation, research, and audience insights
  • Eight guiding principles for responsible and strategic AI adoption
  • The role of communication professionals in leading AI transformation

This session was designed to move beyond the hype and equip you with practical insights and tools to integrate AI into your workflow effectively. Whether you’re already experimenting with AI or just getting started, this discussion will help you navigate the AI revolution with confidence.

Wayne Aspland

Resources from the webinar

Please click on the links below to access these resources.

The CSCE hosts a free monthly Communicating AI Forum. Please join us next time to discuss the impact of AI on the communication profession.

Learn more about our AI Forum
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Take Our AI in Public Relations and Communication Survey

The Global Alliance for Public Relations and Communication Management has partnered with the Centre for Strategic Communication Excellence (CSCE) and Reputation Lighthouse — on a Responsible AI survey to understand the AI evolution better as it pertains to the Public Relations and Communication profession.  

We want to uncover how professionals address ethical and responsible AI and benchmark professional insights and influence. This information will be used to prepare for the Global Alliance AI Symposium in Venice in May in conjunction with the Global Alliance’s Annual Meeting and European Regional Council Meeting. Based on this survey data and the AI Symposium, we will update the Global Alliance’s Guiding Principles for Ethical and Responsible AI and connect the dots to the Global Alliance’s Responsible Communication Movement. So, this is your opportunity to have a voice in this critical advocacy for our profession. 

Take the survey now
Your feedback is invaluable. By participating, you are contributing to research that will help define the next chapter of excellence in strategic communication.

Mastering Media Interviews: Essential Skills for Effective Spokespeople - Virtual Course

28 March, 9:00 AM AEDT
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In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

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