SiloSmasher

Price
$395.00 AUD

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Course Description:

To put participants in a position to integrate their organizations by understanding how internal influence works, and by actively closing gaps by making introductions between key people.

What to Expect:

  • Explain the role of internal influence in organizations
  • Drive an understanding of how internal influence works – and how a participant can tap into it, help steer it, and harness it both as a distribution approach and a listening resource
  • Highlight the distinction between the four influence roles in organizations: Ambassadors, Advocates, Influencers, and Followers
  • Give an overview of snowball analysis and organizational network analysis, such that participants can make educated choices about pursuing either approach
  • Introduce Superconnection as an approach for connecting influencers and other key individuals in parts of the organization where connections are weak or missing.
  • Spell out an actionable approach for making these connections

Course Outline:

  • Introduction to informal communication – conversations within the business
  • Identify and define internal influence as a critical factor in those conversations
  • Understand the four influence roles and the distinctions between each
  • Explore influencer identification approaches – Organizational Network Analysis and Snowball Analysis
  • Review the advantages and disadvantages of each approach
  • Examine why relying solely on managers and HR can be counterproductive
  • Discuss the outputs of an influencer identification exercise
  • Learn how to engage identified influencers effectively
  • Develop practices for improving personal connection strategies
  • Implement processes for integrating weakly connected parts of the organization through SuperConnection
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Last Chance to Influence 2026 Trends – Complete the Survey Now!

At the Centre for Strategic Communication Excellence, we believe data drives decisions. That’s why we’re supporting Gallagher’s global State of the Sector 2026 survey—the global benchmark for internal comms and employee experience.

This year’s theme, “The Readiness Gap,” explores how organisations can close the distance between where they are and where they need to be.

We’re asking:

  • Are communication teams equipped to lead change?
  • Is AI helping or hindering?
  • How aligned is communication with HR and leadership?

Complete the survey before October 24 to access your personalised dashboard and get early access to the full report.

Your insights will shape the trends that define our industry in 2026.

Mastering Media Interviews: Essential Skills for Effective Spokespeople - Virtual Course

28 March, 9:00 AM AEDT

In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

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