Join us on Vantage Point as Adrian Cropley chats with CSCE Fellow Robert Briggs, a seasoned change management and internal communication professional based in Scotland. Briggs discusses the fundamental aspects of organisational trust, providing a nuanced definition of trust and emphasising the role of ethics and competence in its foundation.
Reflecting on changes in public trust over recent years, he explores the impact of fragmented media and political climates on organisational trust. The discussion also covers the critical role of face-to-face communication in building trust, especially in remote and hybrid work environments ramped up by the COVID-19 pandemic.
Moreover, as the author of ‘Organisation Trust, culture, context and communication’ in the IABC Guide for Practical Communication, Briggs underscores the practicality and effectiveness of strategic narrative, employee engagement, integrity, and the alignment of action with words in fostering a trusting organisational culture. Communication professionals are encouraged to bolster organisational trust by facilitating open, two-way communication channels that are not driven by fear. Lastly, the significance of identifying microcultures within organisations and tailoring leadership and communication strategies accordingly is explored. The episode equips the audience with valuable insights into sustaining organisational trust through strategic communication and management practices.
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