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Twice the Expertise. Double the Impact.

Due to popular demand, the Global Communication Certification Council (GCCC) and the Centre for Strategic Communication Excellence (CSCE) are doubling the number of instructors for the GCCC Certification Masterclass starting this October. This expansion allows us to offer more sessions at more convenient times for participants around the world.

Sue Heuman, ABC, SCMP, MC, IABC Fellow, FCSCE will lead the North American sessions, while Sia Papageorgiou, FRSA, FCSCE, SCMP continues to guide participants across Europe, Africa, and the Middle East. With two globally recognized communication leaders, we’re excited to make this program more accessible than ever.

About Sue Heuman, ABC, SCMP, MC, IABC Fellow, FCSCE

Sue Heuman is a strategic communication professional who transforms how organizations connect with their audiences. With four decades of expertise, Sue doesn’t just navigate the communications world—she helps to shape it.

 

Since co-founding Focus Communications in 2002, Sue has become a sought-after executive advisor for leaders looking to elevate their organizational communication impact. She analyzes communication systems, identifies critical leverage points, and creates comprehensive solutions that align messaging with business objectives. Sue’s counsel extends beyond traditional communication planning; she guides executives through transformational change, stakeholder engagement opportunities, and reputation management challenges.

 

Over the years, she has developed and delivered training on communication leadership, strategic consulting and influencing, effective mentorship, media relations and more. In today’s rapidly evolving business landscape, effective communication is essential for survival and growth.

 

The International Association of Business Communicators (IABC) has been Sue’s professional home since 1984, where she’s not just a member but a long-time leader. Her accomplishments tell the story: accredited in 1995, she received the prestigious 2016 Rae Hamlin Award for promoting Global Standards, 2016 Edmonton Chapter Communicator of the Year, and in 2018, the Master Communicator designation. Her lifelong dedication to the profession was honoured in 2022 with the IABC Fellow, the association’s highest global recognition. In 2023, she became a Fellow of the Centre for Strategic Communication Excellence, and achieved her Strategic Communication Management Professional designation in 2025.

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Take Our AI in Public Relations and Communication Survey

The Global Alliance for Public Relations and Communication Management has partnered with the Centre for Strategic Communication Excellence (CSCE) and Reputation Lighthouse — on a Responsible AI survey to understand the AI evolution better as it pertains to the Public Relations and Communication profession.  

We want to uncover how professionals address ethical and responsible AI and benchmark professional insights and influence. This information will be used to prepare for the Global Alliance AI Symposium in Venice in May in conjunction with the Global Alliance’s Annual Meeting and European Regional Council Meeting. Based on this survey data and the AI Symposium, we will update the Global Alliance’s Guiding Principles for Ethical and Responsible AI and connect the dots to the Global Alliance’s Responsible Communication Movement. So, this is your opportunity to have a voice in this critical advocacy for our profession. 

Your feedback is invaluable. By participating, you are contributing to research that will help define the next chapter of excellence in strategic communication.

Mastering Media Interviews: Essential Skills for Effective Spokespeople - Virtual Course

28 March, 9:00 AM AEDT

In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

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