In today’s fast-paced communication landscape, integrating AI tools into our workflow can revolutionise the way we operate. From streamlining processes to achieving cost savings, AI frees us up to focus on what truly adds value: advising the business. However, a strategic approach is crucial for effective integration.

Drawing from his experience launching the Centre for Strategic Communication Excellence AI boot camp, Adrian Cropley  has developed a model to seamlessly incorporate AI into your daily workflow.

Here’s a quick overview of the seven-step model:
1. Identify Business Needs and Desired Outcomes: Define your goals and assess current processes to pinpoint where AI can make the most impact.
2. Audience Analysis & Stakeholder Mapping: Use AI for deep insights into audience preferences, ensuring chosen solutions align with strategic goals.
3. Choose the Right AI Solutions: Select AI technologies that fit your objectives, whether it's for customer interactions or analytics for campaign monitoring.
4. Implementation Planning: Develop a comprehensive plan for integrating AI, including training and change management strategies.
5. Execution and Monitoring: Deploy AI tools, monitor the rollout, and measure performance against expected outcomes.
6. Evaluation and Adjustment: Evaluate AI’s impact post-deployment, conduct ROI analysis, and adjust strategies to optimize outcomes.
7. Ethical Considerations and Compliance: Ensure AI implementations comply with legal standards, respect privacy, avoid bias, and operate transparently.

This article was produced using a combination of AI for research, Image creation, formatting and editing. The author has created the original ideas, innovation and fact-checking in accordance with the Centre for Strategic Communication Excellence principles of responsible AI for the communication profession.

Join us on Wednesday June 18 2024, from 5:00 PM AEST | 8:00 AM BST | 9:00 AM CEST for an exclusive 90 minute microlearning module.

A copy of 'Leading the Listening Organisation' is included in your registration.

Following the recent launch of the book “Leading the Listening Organisation,” co-author and co-founder of True Howard Krais, in partnership with the Centre for Strategic Communication, will run a practical workshop on all things listening.

CSCE partner Howard Krais discusses if it's romantic, or naive to believe in the power of people in organisations to create change for the better. 

Employee-focused professions have seen a rapid transformation over the last 50 years. It’s this speed that has led to a plethora of definitions, functions, as well as job titles – Personnel, Human Resources (HR), People & Culture, Internal Communication, Employee Communication, Employee Engagement, and Employee Experience. But what does it all mean and why are they vital for the success of your business?

In this series, we take a look at how the employee-focused professions have evolved, put some rigour and consistency around the terms involved, and share some concrete actions you can take to measure and manage your employee experience for business success.

In this first article, we consider the business case for focusing on employee disciplines, as well as taking a look at how they evolved. The second article focuses on establishing a consistent, professional vocabulary which facilitates shared understanding and value. The final article shares the concrete actions that you can take to measure and improve your Employee Experience.

After an amazing retreat in 2023 The Centre for Strategic Communication Excellence has joined forces with BeingSattvaa, to build the ultimate leadership and wellbeing retreat in beautiful Ubud, Bali. Our retreat, offers a holistic experience blending ancient Eastern wisdom with modern teachings, specifically designed for business leaders.

This totally immersive healing experience is for professionals who:
💚 Are feeling lost or lack clarity or motivation in their life and their purpose and want to follow a new path of health and wellness.
💚 Don't feel like themselves but want to get their “mojo” back.
💚 Want to change their life to detox and have more energy
💚 Want to be free from chronic stress and anxiety.
💚 Realise that now is the time to take care of themselves instead of spending all their time taking care of everybody else.
💚 Are ready to take a break from their fast-paced life and spend some time slowing down and refocusing on themselves.
💚 Want to give themselves permission to relax, so that they can expand their mind, and look at their professional life from the sidelines, instead of being right in the middle of the whirlwind of their work.
💚 Have an opportunity to give back and share their knowledge and insight with the local business community.

Join Adrian Cropley and Sia Papageorgiou for 6 days that will have you thinking clearer, feeling amazing and ready to thrive again.

The Centre for Strategic Communication Excellence is thrilled to announce our newest partners, Ann-Marie Blake and Howard Krais!

At the CSCE, we thrive on collaborating with brilliant people across the globe, and this new partnership is no exception.

As part of this exciting collaboration, Ann-Marie and Howard will be launching several virtual 90-minute courses that are exclusively available through the CSCE.

Click the links below to learn more!

Welcome to the Age of Listening

Introduction to Change Communication

How to Make Your Communication Inclusive and Accessible

Communicating with Clarity

Creating Brilliant Champion Networks

The Centre for Strategic Communication Excellence is proud to announce that Anthea Cudworth has been appointed a fellow, recognising her outstanding contributions to the field of strategic communication.

Anthea has a wealth of experience and a proven track record in communication strategy, stakeholder engagement, and leadership. Over the past 25 years, she has consistently demonstrated her expertise in driving effective communication within organisations, fostering strong relationships, and delivering measurable business outcomes.

Anthea’s career trajectory is a testament to her strategic insight and leadership in communication. After qualifying as an Investment Manager in London and completing an MBA in Australia, she has spent almost two decades as a dedicated strategic communication professional. Over this time, she has been a trusted adviser to CEOs at five blue-chip organisations. “Anthea has significantly contributed to the evolution of the communication profession globally. Her comprehensive profile and enduring commitment exemplify the highest standards of our profession in both her career and many years of volunteer leadership,” says Adrian Cropley, Founding Partner at the CSCE.

Anthea is a long-standing champion for the profession, working with industry associations to advocate for best practices and recognise success. In 2010 she qualified as an Accredited Business Communicator with the International Association of Business Communicators (IABC). In 2011, she was influential in one of the first internal communications accreditation programs as the Asia Pacific member of Melcrum’s Black Belt International Advisory Board. She was invited to evaluate the highly regarded Gold Quill awards for the IABC, and she chaired the Blue Ribbon Panel in her state for four consecutive years before joining the global awards committee, where she will assume the role of chair next year.

Managing Partner at the CSCE, Sia Papageorgiou stated, “We are proud to recognise Anthea’s exemplary contributions and are confident her induction as a fellow will inspire current and future communication professionals.” As a CSCE Fellow, Anthea joins an esteemed group of professionals dedicated to advancing the practice of strategic communication. This fellowship acknowledges her significant achievements and her commitment to excellence in the communication profession.

Congratulations Anthea!

The CSCE proudly presents the third #WeLeadComms Debate: The Future of Communication Resourcing.

Are the communication roles of the future mainly going to be full-time jobs?

Is there a growth trajectory for fractional opportunities?

And where will consultants and freelancers fit into the mix?

These will be among the topics discussed by this all-star panel.

Panelists include:

• Jane Randel, Co-Founder, CommsCollectiv
• Travis Parman, Chief Communication Officer-US, Philip Morris International
• Max Forsyth, Founder, Comms Search and Selection

Ann-Marie Blake will take the moderator's baton, while Mike Klein hosts the event.

Join us on Wednesday 5 June at 4PM London/11 AM Eastern!

In an era where communication is paramount, yet time is scarce, Artificial Intelligence (AI) emerges as a powerful ally. The "Mastering AI for Efficiency’ – AI Bootcamp" is designed to unlock the potential of AI in enhancing communication efficiency and effectiveness.

This course, divided into two, 3.5-hour modules, guides participants through the landscape of AI tools and techniques that can revolutionise the way we create, understand, and engage with content and each other. From writing assistance to speech recognition and beyond, discover how AI can transform your communication strategies, making them more impactful and effortless.

“AI bootcamp takes communication professionals into the brave new world of AI and offers thoughtful insights for navigating it. It was valuable to focus on the practical aspects of how these new tools can transform our work – saving organisations time and money – and also how we need to engage with AI as a coworker,” says Liane Briner a Communication Professional and Coach.

Join CSCE Founding Partner Adrian Cropley as you explore:

◦ Gaining an understanding of artificial intelligence and its role in contemporary communication.

◦ Recognising how AI technologies are transforming the landscape of digital communication.

◦ Identifying and exploring a variety of AI tools for writing assistance, speech transcription, email and social communication.

◦ Learning the practical applications of AI in creating engaging content, including blogs, articles, and multimedia content.

◦ Gaining hands-on experience in integrating AI tools into personal and organisational communication strategies.

◦ Understanding the ethical implications and considerations of using AI in communication.

◦ Learning strategies for responsible use of AI, including maintaining human oversight, ensuring data privacy, and addressing bias in AI algorithms.

◦ Engaging in interactive discussions and workshops to foster collaborative learning and innovation.

◦ Discussing effective communication and why it’s important.

This bootcamp is for all professionals, at any stage in their careers, who wish to gain more confidence in using AI for efficient communication efforts.

Click below to learn more!

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