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Strategic Internal Communication: Research Results

Estimated time to read:
Nov 18, 2024
Total Run Time:
Nov 18, 2024
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    Connections

    November 13/14 Issue

    Strategic Internal Communication: Research Results

    In today’s dynamic business environment, internal communication professionals play a pivotal role in driving organisational success. Our work involves strategically aligning communication efforts with business goals, fostering a culture of collaboration, and inspiring a shared vision among employees.

     

    Our collaboration with Hailo seeks to bring much-needed attention to the often overlooked, yet pivotal, role that internal communication professionals play in shaping and supporting organisational success. Through our comprehensive survey, we aimed to understand the obstacles preventing communication professionals from adopting a strategic approach and demonstrating their true value. The insights gathered from over 200 internal communication professionals worldwide paint a vivid picture of the current landscape and the challenges faced.

    In a recent conversation with Ann-Marie Blake, co-founder at True and an advocate for inclusive and accessible communication, she highlights the importance of ensuring communication is clear, inclusive, and accessible to all. Ann-Marie shares her expertise on creating meaningful engagement through thoughtful messaging and explains how these practices can transform communication strategies within organisations.

    If Ann-Marie Blake’s approach to inclusive communication resonates with you, don’t miss the opportunity to dive deeper. Discover how her training courses on Inclusive and Accessible Communication can help you foster genuine connections, enhance engagement, and create communication strategies that truly resonate with diverse audiences.

    A View From The Top – Episode 44 – Kane Errol Choa

    From media to corporate leadership is the best description of this episode of 'A View From The Top' where Adrian interviews Kane Erroll Choa, Vice President of Corporate Communication at ABS-CBN Corporation in the Philippines. With over 30 years of experience, Kane's career highlights an unexpected transition from broadcast journalism to corporate communication, shaped by his educational background at the London School of Economics and strong mentorship from industry leaders like Bong Osorio and past VFTT guest Ritzi Ronquillo.

     

    Discover Kane's insights on continuous learning, digital communication evolution, and the importance of aligning personal and company values. Kane also shares invaluable advice for young professionals, emphasising adaptability, stakeholder relationships, and excellence in communication. Finally, get a sneak peek at the upcoming Fusion 2025 conference in Manila. This episode is a treasure trove of tips and inspiration for communication professionals.

    Break Down Barriers with SiloSmasher: A New On-Demand Course from Internal Communication Expert Mike Klein.

    Are silos limiting your organisation’s potential? SiloSmasher, designed by CSCE partner and world-renowned internal communication expert Mike Klein FIIC, FCSCE, SCMP, delivers strategies for building stronger, more connected teams. This on-demand course equips you with practical tools to identify internal influencers, bridge gaps, and foster a culture of collaboration. Gain the skills to align your teams and drive collective impact across your organisation.

     

    Unlock organisational unity today. Enrol now in SiloSmasher and create connections that truly make a difference!

    CSCE-GCCC Partnership

    The CSCE is excited to announce our partnership with GCCC to provide communication certification courses and resources within the strategic communication world.

    Don’t miss this exclusive opportunity with the UK’s Andy Green FRSA—in Melbourne for a limited time this December!

     

    Join us for a transformative half-day workshop with UK-based pioneering innovator and creativity expert, Andy Green FRSA, where you’ll dive into the concept of Purpos—a unique approach to defining and living with purpose. How well are you managing your most valuable asset—yourself?

     

    This 3.5-hour workshop introduces Purpos (not a typo, but a deliberate concept), a pioneering method that builds on Aristotle’s principles of Logos, Ethos, and Pathos, empowering you to not only communicate effectively with others but also with yourself.

     

    In this session, you’ll create your personal Purpos Manifesto and identify five actionable goals for 2025. Purpos serves as both a tool for clarity and a time management strategy, helping you overcome the ‘haven’t got time’ monster. Through self-reflection, storytelling, and personalised coaching, you’ll unlock your true potential and discover how to become a more authentic and inspiring leader.

    Upcoming CSCE Events

    Join fellow communication professionals for a warm and supportive discussion about balancing the pressures of leadership, teamwork, career and more.


    10 December, 2024, 8:00 p.m. EST 11 December, 10:00 a.m. AEST

    Join us for the next Communicating AI Forum.


    14 November, 2024, 8:00 p.m. EST 15 November, 10:00 a.m. AEST

    THRIVE Luxury Wellbeing Retreat - Now Booking for 2025

    Feeling overwhelmed by the relentless pace of business life? Take a break with our THRIVE Luxury Wellbeing Retreat in beautiful Ubud, Bali.

     

    This immersive healing experience is for professionals who:
    🌴Need clarity and motivation in their life and purpose, and want to follow a new path of health and wellness.
    🌴 Seek to detox and boost their energy.
    🌴 Want freedom from work stress and anxiety.
    🌴 Realize it’s time to prioritise self-care.
    🌴 Want to relax, expand their mind, and gain a new perspective on their professional life. 
    🌴 Or simply wish to take time out to focus on the most important person, you!

     

    Join us at the THRIVE retreat and transform your life.

     

    We are now booking for 2025.

    Learn • Thrive • Grow

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    About The Author

    CSCE
    We are an award-winning global communication professional development organisation, trusted by some of the world’s highest profile organisations, governments and individuals.
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    Take Our AI in Public Relations and Communication Survey

    The Global Alliance for Public Relations and Communication Management has partnered with the Centre for Strategic Communication Excellence (CSCE) and Reputation Lighthouse — on a Responsible AI survey to understand the AI evolution better as it pertains to the Public Relations and Communication profession.  

    We want to uncover how professionals address ethical and responsible AI and benchmark professional insights and influence. This information will be used to prepare for the Global Alliance AI Symposium in Venice in May in conjunction with the Global Alliance’s Annual Meeting and European Regional Council Meeting. Based on this survey data and the AI Symposium, we will update the Global Alliance’s Guiding Principles for Ethical and Responsible AI and connect the dots to the Global Alliance’s Responsible Communication Movement. So, this is your opportunity to have a voice in this critical advocacy for our profession. 

    Your feedback is invaluable. By participating, you are contributing to research that will help define the next chapter of excellence in strategic communication.

    Mastering Media Interviews: Essential Skills for Effective Spokespeople - Virtual Course

    28 March, 9:00 AM AEDT

    In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

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