At the recent Haiilo Breakfast Club, Sia Papageorgiou presented the findings of the Haiilo and CSCE strategic internal communication survey. The point of the survey was to uncover how internal communication professionals perceive their influence within an organisation and approach their internal communication work while pinpointing the barriers preventing them from adopting a strategic mindset and showcasing their value within their organisations. It also aimed to identify the key challenges they face in embracing a strategic approach to their work.

“Strategic internal communication is the focused, measurable effort of informing, engaging, influencing, and inspiring internal audiences around the organization's strategic initiatives, KPIs, culture, and change management opportunities.” - Survey respondent

Sia emphasised the importance of aligning communication efforts with organisational goals and provided a comprehensive eight-step model to achieve this. Below is the model and a very brief summary.

This eight-step model ensures communication efforts are aligned with organisational goals:
1. Identify business needs.
2. Align communication with these needs.
3. Define measurable objectives.
4. Develop a measurement plan.
5. Segment and analyse target audiences.
6. Define key messages.
7. Plan and execute tactics.
8. Calculate ROI and provide insights.

© CSCE

This model is cyclical, which means by the time internal communication profesionals get to the stage where they're providing insight to senior leaders and other stakeholders, they identify another opportunity or problem that needs communication assistance.

The session was well-received, with attendees praising the insights shared. Following her talk, Sia facilitated a roundtable discussion focused on moving from tactical execution to strategic influence, sparking an engaging conversation among participants.

The results of this important research will be revealed and shared with our members soon, so please stay tuned.

Sia is currently attending the IABC World Conference in Chicago, and below she'll share some highlights from her first few days.

It’s amazing being in Chicago for IABC’s World Conference – Chicago is a fabulous city, and the food is brilliant!

Gosh I’ve missed my IABC friends from around the world – it’s awesome to see them again.

My Global Communication Certification Council (GCCC) masterclass was a hit – I am loving the fact that so many people are interested in getting certified. 

I am thrilled to be able to spend time with the IABC Chicago gang who participated in my GCCC concierge pilot – cheers to their ongoing success. To hear them announce they passed the CMP and SCMP exams and achieved their certification makes my heart sing! It’s been one of the most heartwarming experiences in my professional career.

The CSCE would like to thank all those who participated in the Haiilo Breakfast Club, those who attended Sia's GCCC masterclass, and everyone who attended Adrian Cropley's presentation "Ethics, Governance, and Responsible Use of AI in a Changing Workplace."

Most organisations in Australia have a June 30 end of financial year, which means there is still time to register for a workshop or online learning opportunity and use those training dollars!

Members save even more!

While all members get access to our exclusive communication courses, all Professional, Executive and Enterprise members save 20% on all training!

"It's okay to pause and recharge. Your mental health is the foundation for everything else in your life. Nurture it with care," says Adrian Cropley.

Are you feeling overwhelmed by the relentless pace of business life? Could you use a break? If so, you could benefit from our THRIVE Luxury Wellbeing Retreat in beautiful Ubud, Bali.

This totally immersive healing experience is for professionals who:
💚Are feeling lost or lack clarity or motivation in their life and their purpose and want to follow a new path of health and wellness.
💚 Don't feel like themselves but want to get their “mojo” back.
💚 Want to change their life to detox and have more energy
💚 Want to be free from chronic stress and anxiety.
💚 Realise that now is the time to take care of themselves instead of spending all their time taking care of everybody else.
💚 Are ready to take a break from their fast-paced life and spend some time slowing down and refocusing on themselves.
💚 Want to give themselves permission to relax, so that they can expand their mind, and look at their professional life from the sidelines, instead of being right in the middle of the whirlwind of their work.
💚 Have an opportunity to give back and share their knowledge and insight with the local business community.

Join Adrian, and Sia for six days that will have you thinking clearer, feeling wonderful and ready to thrive again.

Due to the intimate nature of this retreat, spaces are very limited.

Register today and get ready to thrive again!

Sia recently had the privilege of spending two amazing days with the City of Casey communication team.

Working with this brilliant group of professionals, led by the incredible Gemma Harris, was an absolute delight. Team members from marketing, digital communication, internal communication, community engagement and media relations came together to supercharge their strategic communication skills and elevate their influence.

Over two days the group explored the eight steps to strategic communication management, how to build influence and trust, and the characteristics of a high-performing communication team. Everyone laughed a lot, shared stories, and the team even dubbed Sia their “comms personal trainer.”

Their dedication to their local community and commitment to excellence shines through in everything they do. This team embodies what it means to be passionate, innovative, and community focused. Their willingness to embrace new ideas and continuously strive for improvement is truly inspiring. Sia was particularly impressed by their collaborative spirit and the genuine care they demonstrate for the people they serve.

Here's to the City of Casey communication team – a shining example of what it means to care deeply about your work and the community you serve. Thank you for a wonderful two days and for being such an inspiring group to work with.

Here are some of the comments Sia received following the training:

🤩 “Robust course led by a bold, incredible, strategic communication professional. A must-do training course for all communication professionals wanting to elevate their expertise.”

🤩 “Thank you Sia for an amazing learning opportunity. Sia’s supportive and encouraging approach made the session really valuable, helping to boost confidence as well as uplifting our skills.”

🤩 “Three years of university basically summed up in an awesome two days.”

🤩 “This training was the best ever! Where has it been all my life? I love that it was practical, focused and prioritised learning outcomes.”

If you need to supercharge your team’s strategic communication skills, build trust and elevate your collective influence, get in touch – the CSCE team would love to chat. 

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