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  4. OpenAI Introduces Voice Engine; LinkedIn Explores Short-Form Video and More!

OpenAI Introduces Voice Engine; LinkedIn Explores Short-Form Video and More!

Estimated time to read:
Apr 10, 2024
Total Run Time:
Apr 10, 2024

    Table of Contents


    April 3/4, 2024

    Giving Artificial Intelligence a Voice

    OpenAI, the company behind ChatGPT, has unveiled its newest generative AI tool, which can easily replicate human voices.

    The new tool, called Voice Engine, only requires a 15-second sample of someone’s voice, to produce an impressive-sounding AI version. Users can then type in what they would like the AI to say, and it will read it in a synthesised voice.

    While several AI voice generators exist, most need a longer sample than the 15-second requirement of Voice Engine to produce something that sounds convincing.

    However, the ease with which Voice Engine can mimic a person's voice using a brief audio snippet raises significant ethical concerns such as authentic generated voices being used to spread misinformation.

    This could also lead to more convincing scams, such as the ongoing scam using AI-generated voices to impersonate loved ones to extort ransom money.

    As communication professionals, we must stay informed and vigilant regarding technological advancements that can result in the spread of disinformation.

    If you’re interested in learning more about responsible AI usage, we encourage you to explore our Responsible AI for the Communication Profession guide.

    LinkedIn Testing New Short-Form Video Features

    TikTok popularised short-form video content, with Instagram, Facebook, and YouTube quickly following suit through features like Instagram and Facebook Reels, as well as YouTube Shorts. Now, it seems LinkedIn is also joining the trend by experimenting with short-form videos.

    Lindsey Gamble reports that LinkedIn is currently doing a limited beta test of a specialised short-form video experience on its iOS app. Members with access will notice a new video tab, where they can browse through these short videos.

    This new feature will allow professionals to show off their abilities and expertise in a new way.


    What are your thoughts on short-form video content? Stop by the Hive and let us know!

    Mastering AI For Efficiency – Virtual Bootcamp

    In an era where communication is paramount, yet time is scarce, Artificial Intelligence (AI) emerges as a powerful ally. The "Mastering AI for Efficiency’ – AI Bootcamp" is designed to unlock the potential of AI in enhancing communication efficiency and effectiveness.


    This course, divided into two, 3.5-hour modules, guides participants through the landscape of AI tools and techniques that can revolutionise the way we create, understand, and engage with content and each other. From writing assistance to speech recognition and beyond, discover how AI can transform your communication strategies, making them more impactful and effortless.

    Join CSCE Founding Partner Adrian Cropley as you explore:


    ◦ Gaining an understanding of artificial intelligence and its role in contemporary communication.

    ◦ Recognising how AI technologies are transforming the landscape of digital communication.

    ◦ Identifying and exploring a variety of AI tools for writing assistance, speech transcription, email and social communication.

    ◦ Learning the practical applications of AI in creating engaging content, including blogs, articles, and multimedia content.

    ◦ Gaining hands-on experience in integrating AI tools into personal and organisational communication strategies.

    ◦ Understanding the ethical implications and considerations of using AI in communication.

    ◦ Learning strategies for responsible use of AI, including maintaining human oversight, ensuring data privacy, and addressing bias in AI algorithms.

    ◦ Engaging in interactive discussions and workshops to foster collaborative learning and innovation.

    ◦ Discussing effective communication and why it’s important.


    This bootcamp is for all professionals, at any stage in their careers, who wish to gain more confidence in using AI for efficient communication efforts.


    Click below to learn more!

    Upcoming CSCE Events

    Join us for the first Spark Forum for communication professionals!

    April 16, 2024, 8:00 p.m. EST April 17, 11:00 a.m. AEST

    THRIVE Luxury Wellbeing Retreat for Business Leaders (Ubud, Bali)

    October 20 2024, 12:00 p.m. - October 26 2024, 11:00 a.m. WIT

    Join us for the next Communicating AI Forum

    April 11, 2024, 8:00 p.m. EST/ April 12 11:00 a.m. AEST

    The Future of In-house Communication

    The Centre for Strategic Communication Excellence is proud to co-sponsor the next #WeLeadComms debate.

    This debate features three renowned communication professionals, Travis Parman, Christine Szustaczek, and Christopher Wade, who will debate the future of in-house communication, the role of the communication leader, and anticipated trends for the near future.

    The debate will be moderated by Janet Hitchen.

    Strategic Communication Management 1: The Communication Professional (Melbourne)

    Date and time

    Tue 16th Apr 2024, 9:00 am - Wed 17th Apr 2024, 5:00 pm AEST


    Cliftons, 1/440 Collins St, Melbourne VIC 3000, Australia

    This two-day course teaches communication professionals how to plan and implement communication initiatives grounded in business thinking that adds greater value to stakeholders and delivers business results. From analysing the business environment to defining needs, segmenting audiences and delivering measurable outcomes, you'll walk away with the tools and techniques to build your credibility as a trusted in-demand communication professional.


    Course Outline:
    •    Day 1: Understanding business needs, setting SMART objectives, audience segmentation.
    •    Day 2: Crafting key messages, tactical implementation, measuring impact, personal branding.

    This course is part of a series, you can learn more below.

    Strategic Communication Management 2: Strategic Advisor (Melbourne)

    Strategic Communication Management 3: Business Leader (Melbourne)

    New On-Demand Course - SuperConnection

    CSCE partner Mike Klein recently launched his new on-demand course "SuperConnection," designed to empower communication leaders to become creators and connectors of networks.

    This course is recommended for strategic advisors and generalists or specialists.

    Learn how to distinguish between passive networking and SuperConnector status, elevate your personal connection strategies, implement team-based SuperConnection practices, and foster SuperConnection as an organizational competency.

    Members Save Even More!

    While all members get access to our exclusive communication courses, all Professional, Executive and Enterprise members save 20% on all training!

    GCCC Seeks Candidates to Serve on Council

    At the Centre for Strategic Communication Excellence, we’re passionate about two things – strategic communication and standards of professionalism. Which is why we think it’s important for you to keep reading.


    Research conducted by the GCCC in 2023 found that 68% of respondents (350+ communication professionals) believe it’s important for communication professionals to be credentialed.

    We agree. So, if you believe in certification for communication professionals, this is your opportunity to make a difference. The Global Communication Certification Council has several openings for the next term. Applications are being taken through April 21, 2024.
    The GCCC's purpose is to create a unified, global credentialing process for communication professionals at different milestones in their careers and to provide a pathway for achieving and maintaining that certification. If you have five years of experience in communication management or expertise in credentialing, please consider joining. Membership in a specific professional organization is not required.


    Open Positions:
    ·        Vice Chair (one-year term, three-year commitment with automatic succession to Chair and Past Chair)
    ·        Secretary/Treasurer two-year term
    ·        1 council member three-year term
    ·        1 industry stakeholder two-year term
    ·        1 industry stakeholder one-year term

    Council Members
    Council Members will have at least five years of experience in communication management. At all times, at least one council member and all officers (e.g, the vice chair) will be CMP or SCMP certified. Membership in IABC is not required to serve on council.

    Industry Stakeholders 
    Two industry representatives will be selected to represent appropriate stakeholder groups such as (but not limited to) credentialing, national standards, accreditation or ethics. To encourage diversity on the Council, non-IABC members are preferred for these positions.

    Even though this is an IABC website, you do not need to be a member to serve on the GCCC.

    Learn • Thrive • Grow

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    We are an award-winning global communication professional development organisation, trusted by some of the world’s highest profile organisations, governments and individuals.
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