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  4. An Update on Global Artificial Intelligence Safeguards and More!

An Update on Global Artificial Intelligence Safeguards and More!

Estimated time to read:
Mar 21, 2024
Total Run Time:
Mar 21, 2024
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    March 20/21, 2024

    The Evolution of AI in Strategic Communication: Exploring the Opportunity

    By Adrian Cropley

    In the ever-evolving landscape of strategic communication, the emergence of Artificial Intelligence (AI) is a pivotal evolution, reshaping how messages are crafted, disseminated, and evaluated. This in-depth exploration seeks to unravel the myriad ways in which AI is not just complementing but significantly enhancing the roles of communication professionals, ushering in an era of unprecedented efficiency and personalisation. Let’s embark on a journey of integrating AI in strategic communication.

    A New Dawn for Strategic Communication

    The incorporation of AI into strategic communication heralds a new dawn, transitioning from conventional, manually intensive processes to automated, intelligent systems. The evolution of AI from a nascent technology to a cornerstone of modern communication strategies epitomises a shift towards more dynamic, responsive, and personalised engagement of our audiences. As we navigate this transition, understanding the role of AI becomes imperative for communication professionals seeking to leverage its potential to streamline processes and forge deeper connections with their audience. It is a dance between humans and machines that must be in sync.

    Automating Routine Tasks

    The adage “time is money” holds unparalleled significance in strategic communication. Automating routine tasks is a testament to AI’s transformative power; most of us have already discovered that. By delegating repetitive and time-consuming activities to AI, such as email filtering, social media management, writing suggestions and corrections and content development, communication professionals can reallocate their time towards strategic planning, creative development, and human oversight to editing and training. This shift augments productivity and enhances job satisfaction as individuals engage in more meaningful, valuable and fulfilling work.

    As we embrace this new era of AI-integrated strategic communication, understanding its transformative potential is key. To dive deeper into the many ways AI is reshaping our industry, click the button below to read the full article.

    The Role of Communication in Maintaining Employee Trust During Change

    Haiilo recently published an article featuring Sia Papageorgiou, and CSCE partner Mike Klein among other experts, which discusses the role of internal communication during organisational changes.

     

    It’s clear that open, transparent, and effective communication is paramount in maintaining employee trust during change.

    An Update on Global Artificial Intelligence Safeguards

    The European Union recently passed groundbreaking legislation aimed at regulating AI usage, marking a pivotal step toward ensuring safe and ethical AI development.

     

    However, what measures are being taken elsewhere in the world?

    Researchers at Gladstone AI have outlined a comprehensive plan, commissioned by the U.S. Department of State, to enhance the safety and security of advanced AI. Their report highlights two primary concerns regarding AI's potential threats to humanity.

    • The first concern is that an AI system could become so intelligent that it may engage in power-seeking behaviours, where the system tries to prevent itself from being shut off or having its primary goals altered (Terminator, anyone?).
    • The second concern is that AI could be trained to commit major cyberattacks, such as large-scale denial of service attacks (locking individuals or businesses out of their computers).

    The plan details a series of urgent actions countries can take to prevent these catastrophic outcomes.

     

    If you want to learn more about responsible AI usage, the Centre for Strategic Communication Excellence has just launched our latest guide: "Responsible AI for the Communication Profession." This resource is tailored to communication professionals and offers detailed insights on ethically using AI.

    Strategic Communication Management 1: The Communication Professional (Melbourne)

    Date and time

    Tue 16th Apr 2024, 9:00 am - Wed 17th Apr 2024, 5:00 pm AEST

    Location

    Cliftons, 1/440 Collins St, Melbourne VIC 3000, Australia

    This two-day course teaches communication professionals how to plan and implement communication initiatives grounded in business thinking that adds greater value to stakeholders and delivers business results. From analysing the business environment to defining needs, segmenting audiences and delivering measurable outcomes, you'll walk away with the tools and techniques to build your credibility as a trusted in-demand communication professional.

     

    Course Outline:
    •    Day 1: Understanding business needs, setting SMART objectives, audience segmentation.
    •    Day 2: Crafting key messages, tactical implementation, measuring impact, personal branding.

    This course is part of a series, you can learn more below.

    Strategic Communication Management 2: Strategic Advisor (Melbourne)

    Strategic Communication Management 3: Business Leader (Melbourne)

    Upcoming CSCE Events

    Join us for the next Mental Wellbeing Forum


    March 26, 2024, 6:00 p.m. EST/ Wednesday 27 March from 10:00 a.m. AEDT

    THRIVE Luxury Wellbeing Retreat for Business Leaders (Ubud, Bali)


    October 20 2024, 12:00 p.m. - October 26 2024, 11:00 a.m. WIT

    New On-Demand Course - SuperConnection

    CSCE partner Mike Klein recently launched his new on-demand course "SuperConnection," designed to empower communication leaders to become creators and connectors of networks.

    This course is recommended for strategic advisors and generalists or specialists.

    Learn how to distinguish between passive networking and SuperConnector status, elevate your personal connection strategies, implement team-based SuperConnection practices, and foster SuperConnection as an organizational competency.

    Members Save Even More!

    While all members get access to our exclusive communication courses, all Professional, Executive and Enterprise members save 20% on all training!

    The Future of In-house Communication

    The Centre for Strategic Communication Excellence is proud to co-sponsor the next #WeLeadComms debate.


    This debate features three renowned communication professionals, Travis Parman, Christine Szustaczek, and Christopher Wade, who will debate the future of in-house communication, the role of the communication leader, and anticipated trends for the near future.

    The debate will be hosted by Janet Hitchen.

    Learn • Thrive • Grow

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    About The Author

    CSCE
    We are an award-winning global communication professional development organisation, trusted by some of the world’s highest profile organisations, governments and individuals.
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    JOIN US FOR AN EXCLUSIVE EVENT!

    Join us on Wednesday June 18 2024, from 5:00 PM AEST | 8:00 AM BST | 9:00 AM CEST for an exclusive 90 min microlearning module.

    Following the recent launch of the book “Leading the Listening Organisation,” co-author and co-founder of True Howard Krais, in partnership with the Centre for Strategic Communication, will run a practical workshop on all things listening.

    While You're Here!

    Consider participating in our 6-minute research study on strategic internal communication.

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