Groundbreaking report on AI in PR and Communication Management
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We’re thrilled to announce the release of our landmark research report, “Reimagining Tomorrow: AI in PR and Communication Management.” This comprehensive global study, representing nearly 500 voices from across the PR and communication profession, provides powerful insights into how our industry is navigating the AI revolution. The findings reveal both remarkable opportunities and critical challenges that will shape the future of our profession.
The report highlights a profession at a crossroads: while AI adoption is widespread (91%), only 39.4% of organisations have responsible AI frameworks in place, and PR teams are taking a leading role in AI governance in just 8.2% of organisations. Perhaps most concerning, fewer than half of communication teams are communicating about responsible AI to stakeholders.
“Reimagining Tomorrow: AI in PR and Communication Management” was officially launched by the CEO and President of the Global Alliance, Prof. Justin Green, on May 16, 2025, at the AI Symposium in Venice.
Adrian Cropley and Bonnie Caver, who led this research for the Global Alliance, presented detailed findings in their workshop at the symposium and discussed practical applications for PR and communication professionals.
The full report is now available. This research lays the groundwork for the Responsible Communication Movement led by the Global Alliance, whose initiative is to ensure PR and communication professionals lead with purpose, integrity, and foresight in an AI-enabled world.
This month marks a remarkable milestone for the Centre for Strategic Communication Excellence – 10 years of championing the global communication profession.
What started as a bold vision to elevate the role of strategic communication has grown into a trusted, purpose-led organisation that has supported thousands of professionals around the world to learn, grow and thrive.
This month marks a remarkable milestone for the Centre for Strategic Communication Excellence – 10 years of championing the global communication profession.
What started as a bold vision to elevate the role of strategic communication has grown into a trusted, purpose-led organisation that has supported thousands of professionals around the world to learn, grow and thrive.
Over the past decade, we’ve:
✅ Partnered with global brands and leaders to deliver communication programs that drive real impact
✅ Played a key role in building the credibility of the communication profession through training and certification support
✅ Created resources, courses and communities that foster lifelong learning and collaboration
✅ Earned the trust of communication professionals from all corners of the globe
✅ Launched new partnerships, including our most recent collaborations with the Global Communication Certification Council (GCCC), Strategic and COMARP Academy in Mozambique
And we’re just getting started.
To every client, member, partner, friend and fellow communication professional who’s been part of our journey – thank you.
You’ve helped shape who we are and where we’re going.
Here’s to the next 10 years of impact, integrity, and innovation.
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Adrian Cropley also wrote an insightful article discussing this report in further detail.
This month marks a remarkable milestone for the Centre for Strategic Communication Excellence – 10 years of championing the global communication profession.
What started as a bold vision to elevate the role of strategic communication has grown into a trusted, purpose-led organisation that has supported thousands of professionals around the world to learn, grow and thrive.
This month marks a remarkable milestone for the Centre for Strategic Communication Excellence – 10 years of championing the global communication profession.
What started as a bold vision to elevate the role of strategic communication has grown into a trusted, purpose-led organisation that has supported thousands of professionals around the world to learn, grow and thrive.
Over the past decade, we’ve:
✅ Partnered with global brands and leaders to deliver communication programs that drive real impact
✅ Played a key role in building the credibility of the communication profession through training and certification support
✅ Created resources, courses and communities that foster lifelong learning and collaboration
✅ Earned the trust of communication professionals from all corners of the globe
✅ Launched new partnerships, including our most recent collaborations with the Global Communication Certification Council (GCCC), Strategic and COMARP Academy in Mozambique
And we’re just getting started.
To every client, member, partner, friend and fellow communication professional who’s been part of our journey – thank you.
You’ve helped shape who we are and where we’re going.
Here’s to the next 10 years of impact, integrity, and innovation.
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Global Alliance AGM Elects New Board 2025-26
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Congratulations to our Co-founder Adrian Cropley OAM, FRSA, IABC Fellow, SCMP, GCSCE on his appointment to the 2025-2026 Global Alliance for Public Relations and Communication Management Board of Directors.
This month marks a remarkable milestone for the Centre for Strategic Communication Excellence – 10 years of championing the global communication profession.
What started as a bold vision to elevate the role of strategic communication has grown into a trusted, purpose-led organisation that has supported thousands of professionals around the world to learn, grow and thrive.
This month marks a remarkable milestone for the Centre for Strategic Communication Excellence – 10 years of championing the global communication profession.
What started as a bold vision to elevate the role of strategic communication has grown into a trusted, purpose-led organisation that has supported thousands of professionals around the world to learn, grow and thrive.
Over the past decade, we’ve:
✅ Partnered with global brands and leaders to deliver communication programs that drive real impact
✅ Played a key role in building the credibility of the communication profession through training and certification support
✅ Created resources, courses and communities that foster lifelong learning and collaboration
✅ Earned the trust of communication professionals from all corners of the globe
✅ Launched new partnerships, including our most recent collaborations with the Global Communication Certification Council (GCCC), Strategic and COMARP Academy in Mozambique
And we’re just getting started.
To every client, member, partner, friend and fellow communication professional who’s been part of our journey – thank you.
You’ve helped shape who we are and where we’re going.
Here’s to the next 10 years of impact, integrity, and innovation.
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IABC Online Connect | Strategic Communication Certification: Insider Tips for Success
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Are you ready to elevate your communication career? Join IABC EMENA Region for an exclusive webinar on Wednesday, June 4, at 1 pm CET with award-winning communication leader Sia Papageorgiou – and our co-founder – as we map out the secrets to strategic communication certification.
This 60-minute webinar is designed for communication leaders interested in becoming certified through the Global Communication Certification Council (GCCC).
Why certification is important:
As a business communication professional, GCCC certification gives you the opportunity to demonstrate your knowledge and expertise and provides evidence of your abilities. And it could help you land your next big opportunity or perform at a higher level in your current role.
The GCCC, an independent council of communication professionals, has developed two certifications: the Communication Management Professional (CMP) certification and the Strategic Communication Management Professional (SCMP) certification.
Why this webinar is different:
Sia Papageorgiou brings unparalleled expertise as past chair of the GCCC and recipient of the prestigious IABC Rae Hamlin Award. She literally helped shape the CMP and SCMP certifications.
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3-4 June, 2025, from 9:00 AM – 5:00 PM AEST
Join host Adrian Cropley in this insightful episode of A View From the Top as he chats with Richard Etienne, an award-winning personal brand and communication consultant.
Richard shares his unique career journey, including his role as the official videographer for British Prime Minister, Theresa May, his stint as Director of Internal Communication at Elsevier, and his initiatives like The Introvert Space and Black Introvert Week UK. They discuss Richard's passion for championing introverts, his popular e-Book 'Self-Promotion for Introverts,' and his efforts to create inclusive workplaces.
Tune in to hear valuable lessons on communication, leadership, and the power of authenticity.
Join us at the next AI Forum for a conversation with special guest @Dan Sodergren, a leading expert on the future of work, technology, data, and AI. Dan regularly appears as a digital marketing and AI commentator on TV, the BBC, and numerous radio shows. He’s also the author of several books, including How to Effectively Use AI to Market Your Business in One Day a Month.
Dan is very future-focused, contemplating the future of marketing, the future of work, and how AI and technology will change the world for the better as part of the #FifthIndustrialRevolution.
Join us on 16 May, 2025, 10:00 AM CET / 11:00 AM CAT for an insightful discussion!
Please note this session will be recorded for our Asia Pacific and North American attendees.
Don’t miss this engaging and forward-thinking discussion!
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Master the blueprint for strategic communication excellence.
In this two-day strategic communication management (SCM) course, you’ll learn how to design and execute strategic communication that delivers measurable outcomes. From aligning with organisational goals to assessing the impact of your initiatives, this program equips you with the tools and frameworks needed to drive success. Perfect for professionals eager to master the art of strategic planning, this course will empower you to create communication that is not just effective but transformative.
Join host Adrian Cropley in this insightful episode of A View From the Top as he chats with Richard Etienne, an award-winning personal brand and communication consultant.
Richard shares his unique career journey, including his role as the official videographer for British Prime Minister, Theresa May, his stint as Director of Internal Communication at Elsevier, and his initiatives like The Introvert Space and Black Introvert Week UK. They discuss Richard's passion for championing introverts, his popular e-Book 'Self-Promotion for Introverts,' and his efforts to create inclusive workplaces.
Tune in to hear valuable lessons on communication, leadership, and the power of authenticity.
Join us at the next AI Forum for a conversation with special guest @Dan Sodergren, a leading expert on the future of work, technology, data, and AI. Dan regularly appears as a digital marketing and AI commentator on TV, the BBC, and numerous radio shows. He’s also the author of several books, including How to Effectively Use AI to Market Your Business in One Day a Month.
Dan is very future-focused, contemplating the future of marketing, the future of work, and how AI and technology will change the world for the better as part of the #FifthIndustrialRevolution.
Join us on 16 May, 2025, 10:00 AM CET / 11:00 AM CAT for an insightful discussion!
Please note this session will be recorded for our Asia Pacific and North American attendees.
Don’t miss this engaging and forward-thinking discussion!
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5 Ways to Use ChatGPT for Media Training Prep Our Moment to Lead in the Age of AI
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By Jo Detavernier
Join host Adrian Cropley in this insightful episode of A View From the Top as he chats with Richard Etienne, an award-winning personal brand and communication consultant.
Richard shares his unique career journey, including his role as the official videographer for British Prime Minister, Theresa May, his stint as Director of Internal Communication at Elsevier, and his initiatives like The Introvert Space and Black Introvert Week UK. They discuss Richard's passion for championing introverts, his popular e-Book 'Self-Promotion for Introverts,' and his efforts to create inclusive workplaces.
Tune in to hear valuable lessons on communication, leadership, and the power of authenticity.
Join us at the next AI Forum for a conversation with special guest @Dan Sodergren, a leading expert on the future of work, technology, data, and AI. Dan regularly appears as a digital marketing and AI commentator on TV, the BBC, and numerous radio shows. He’s also the author of several books, including How to Effectively Use AI to Market Your Business in One Day a Month.
Dan is very future-focused, contemplating the future of marketing, the future of work, and how AI and technology will change the world for the better as part of the #FifthIndustrialRevolution.
Join us on 16 May, 2025, 10:00 AM CET / 11:00 AM CAT for an insightful discussion!
Please note this session will be recorded for our Asia Pacific and North American attendees.
Don’t miss this engaging and forward-thinking discussion!
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Media training is essential for executives, spokespersons, and public figures, equipping them with the skills to communicate effectively and stay on message during interviews. A well-prepared interviewee can confidently handle journalist questions, ensuring their key messages resonate with the intended audience.
With 75% of PR professionals now using AI tools like ChatGPT for media relations (Axios), AI is also increasingly being used to prepare media training sessions. Below is a selection of ways ChatGPT can enhance media training – though this is by no means an exhaustive list.
Adrian Cropley
We are at a pivotal crossroads for our profession — one where our leadership, ethics and voice as communication professionals’ matter more than ever. From the collective energy of the IABC Asia Pacific Fusion Conference in Manila to the upcoming European Communication Summit and AI Symposium in Venice, I’m reminded of something I’ve said before: the 2020s are our time. A time for communication professionals to rise as business leaders and trusted advisors in a rapidly transforming world.
We are at a pivotal crossroads for our profession — one where our leadership, ethics and voice as communication professionals’ matter more than ever. From the collective energy of the IABC Asia Pacific Fusion Conference in Manila to the upcoming European Communication Summit and AI Symposium in Venice, I’m reminded of something I’ve said before: the 2020s are our time. A time for communication professionals to rise as business leaders and trusted advisors in a rapidly transforming world.
The conversations we are having right now about responsible AI and the future of communication are more than just professional debates — they are foundational to the very fabric of how our organisations operate, how our communities function, and how trust is earned in the digital age.
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A View From The Top – Episode 48 – Adedoyin Jaiyesimi
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Join host Adrian Cropley in this enlightening episode of 'A View From the Top', as he chats with Adedoyin Jaiyesimi, a strategic communication trailblazer and co-founder of The Comms Avenue.
Adedoyin shares her journey from studying law to becoming a powerhouse in brand strategy and communication across Africa. Learn about her early career struggles, the pivotal role of mentorship, the importance of continuous learning and certification, and her passionate efforts in training the next generation of communication leaders.
With a focus on accessible education and professional credibility, Adedoyin's story is a testament to dedication and strategic growth. Don't miss out on her invaluable tips and inspiring career path!
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The CSCE is excited to partner with GCCC to provide communication certification courses and resources within the strategic communication world.
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Save More with the CSCE Thriving Toolkit Bundle!
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Unlock more value with our complete toolkit collection—5 essential resources for the price of 4, designed to support every step of your communication journey.
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Join fellow communication professionals for a warm and supportive discussion about balancing the pressures of leadership, teamwork, career and more.
17 June, 2025, 8:00 PM EST / 18 June, 10:00 AM AEST
20 May, 2025, 8:00 PM EST / 21 May, 10:00 AM AEST
20 May, 2025, 8:00 PM EST / 21 May, 10:00 AM AEST
Join fellow communication professionals for a warm and supportive discussion about balancing the pressures of leadership, teamwork, career and more.
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Join us for the next Communicating AI Forum.
19 June, 2025, 6:00 PM EST/20 June 10:00 AM AEDT
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20 June, 2025, 10:00 AM CET / 20 June, 2025, 11:00 AM CAT
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