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Martyn Williams

Martyn Williams

The Centre for Strategic Communication Excellence (CSCE) is thrilled to announce the appointment of Martyn Williams as its newest Fellow.

A distinguished government communication leader with over 20 years of experience, Martyn joins a prestigious group of global professionals dedicated to advancing the practice of strategic communication.

Martyn has played an instrumental role in strategic communications within the Welsh Government, where he has driven impactful campaigns. During the COVID-19 pandemic, he played a pivotal role in the Welsh Government’s response, enhancing public trust and helping to strengthen the visibility of the communication function both internally and externally.

“Martyn Williams epitomises the very best of our profession. From steering critical government communication strategies during the global pandemic to leading groundbreaking media relations campaigns for Wales’ organ donation and physical punishment reforms, his work has reshaped the role of communication in driving societal impact. As a mentor, advocate, and innovator, Martyn has championed ethical standards, built pathways for professional development, and inspired excellence across every organisation he’s touched.

His dedication to empowering others and his ability to deliver strategic outcomes at the highest levels make him a standout leader. The Centre for Strategic Communication Excellence is proud to recognise Martyn as a CSCE Fellow—a leader whose contributions have advanced the profession and set a new standard for impact and innovation,” said Sia Papageorgiou, Managing Partner at CSCE.

Martyn’s commitment to professional development and mentorship is reflected in his extensive work with communication professionals, guiding them toward achieving Chartered status and professional excellence. As Vice Chair of CIPR Wales, he has championed lifelong learning, ethical practices, and collaboration, ensuring that the communication profession in Wales continues to thrive.

Martyn Williams exemplifies the qualities of a Fellow of the Centre for Strategic Communication Excellence (CSCE). His remarkable career highlights a consistent dedication to advancing the profession. His role in strategic communication during the COVID-19 pandemic and his efforts to mentor and uplift peers demonstrates his visionary approach. Martyn’s leadership and innovative strategies have not only elevated the communication function within the Welsh Government but also set a benchmark for ethical, effective, and audience-centred communication. His commitment to professional development and inclusion ensures that he leaves a lasting impact on both the profession and those he mentors. Martyn’s contributions reflect the highest standards of excellence aligned with CSCE values,” said Adrian Cropley, Founding Partner at CSCE.

Martyn’s influence extends well beyond his government work. As a Fellow of both the CIPR and CSCE, he continues to shape the global communication landscape, contributing his expertise to mentoring programs, thought leadership, and cross-industry collaboration.

The Centre for Strategic Communication Excellence is honoured to welcome Martyn Williams as a Fellow and looks forward to his continued contributions to the profession and the global CSCE community.

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Take Our AI in Public Relations and Communication Survey

The Global Alliance for Public Relations and Communication Management has partnered with the Centre for Strategic Communication Excellence (CSCE) and Reputation Lighthouse — on a Responsible AI survey to understand the AI evolution better as it pertains to the Public Relations and Communication profession.  

We want to uncover how professionals address ethical and responsible AI and benchmark professional insights and influence. This information will be used to prepare for the Global Alliance AI Symposium in Venice in May in conjunction with the Global Alliance’s Annual Meeting and European Regional Council Meeting. Based on this survey data and the AI Symposium, we will update the Global Alliance’s Guiding Principles for Ethical and Responsible AI and connect the dots to the Global Alliance’s Responsible Communication Movement. So, this is your opportunity to have a voice in this critical advocacy for our profession. 

Your feedback is invaluable. By participating, you are contributing to research that will help define the next chapter of excellence in strategic communication.

Mastering Media Interviews: Essential Skills for Effective Spokespeople - Virtual Course

28 March, 9:00 AM AEDT

In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

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