Communicating with Clarity

90-Minute Virtual Course

Improve how you write about technical and change projects without resorting to jargon and language that your stakeholders can’t understand. Engage your audience by communicating with clarity.

What to expect         

• An interactive workshop where you will learn the skills to structure your written communication.
• A mix of theoretical concepts, practical frameworks and hands-on exercises that will help you improve how you write about complex technical and change projects.

Who should attend
 
Project managers, communication managers or anyone who needs to communicate complex or technical information.

Career Level

Generalist / Specialist, Strategic Advisor, Business Leader

Course outline

Topic 1: Think Like a Reader:

• Analyse how readers process and comprehend written communication.
• Differentiate between various communication styles and their impact on readers.
• Learn to view communication from the reader’s perspective.

Topic 2: Plan Your Communication using Think, Feel and Do

• Identify a core message and narrative structure to enhance reader understanding.
• Apply the “Think, Feel, and Do” framework to structure communication effectively.

Topic 3: Ditch the Jargon:

• Define jargon and recognise its potential negative impact on reader understanding.
• Understand the concept of the “curse of knowledge.”
• Develop strategies to eliminate jargon and simplify language for better clarity.

Topic 4: Bringing it All Together

• Four effective writing tips and techniques to help you communicate with clarity.

About the trainer
UK-based Ann-Marie Blake, FCIPR, ChartPR, is co-founder of True, a business that helps organisations build winning cultures by maximising their people’s potential. She has over 25 years of experience in communications, working both in-house and as a consultant for major global corporations. Ann-Marie is a Fellow of the Chartered Institute for Public Relations (CIPR), a Chartered PR Practitioner and currently serves as Secretary/Treasurer on the International Executive Board of the International Association of Business Communicators (IABC). Ann-Marie is a founder member of the Public Relations and Communications Association (PRCA) Race & Ethnicity Equity Board (REEB), which exists to create proportional racial equity within the PR and communications industry.