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Communicating with Clarity

90-Minute Virtual Course

Improve how you write about technical and change projects without resorting to jargon and language that your stakeholders can’t understand. Engage your audience by communicating with clarity.

What to expect         

  • An interactive workshop where you will learn the skills to structure your written communication.
  • A mix of theoretical concepts, practical frameworks and hands-on exercises that will help you improve how you write about complex technical and change projects.

Who should attend
 
Project managers, communication managers or anyone who needs to communicate complex or technical information.

Career Level

Generalist / Specialist, Strategic Advisor, Business Leader

Course outline

Topic 1: Think Like a Reader:

  • Analyse how readers process and comprehend written communication.
  • Differentiate between various communication styles and their impact on readers.
  • Learn to view communication from the reader’s perspective.

Topic 2: Plan Your Communication using Think, Feel and Do

  • Identify a core message and narrative structure to enhance reader understanding.
  • Apply the “Think, Feel, and Do” framework to structure communication effectively.

Topic 3: Ditch the Jargon:

  • Define jargon and recognise its potential negative impact on reader understanding.
  • Understand the concept of the “curse of knowledge.”
  • Develop strategies to eliminate jargon and simplify language for better clarity.

Topic 4: Bringing it All Together

  • Four effective writing tips and techniques to help you communicate with clarity.

About the trainer
UK-based Ann-Marie Blake, FCIPR, ChartPR, is co-founder of True, a business that helps organisations build winning cultures by maximising their people’s potential. She has over 25 years of experience in communications, working both in-house and as a consultant for major global corporations. Ann-Marie is a Fellow of the Chartered Institute for Public Relations (CIPR), a Chartered PR Practitioner and currently serves as Secretary/Treasurer on the International Executive Board of the International Association of Business Communicators (IABC). Ann-Marie is a founder member of the Public Relations and Communications Association (PRCA) Race & Ethnicity Equity Board (REEB), which exists to create proportional racial equity within the PR and communications industry.

  • All Virtual, Asia-Pacific, Europe

Available Dates:

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Take Our AI in Public Relations and Communication Survey

The Global Alliance for Public Relations and Communication Management has partnered with the Centre for Strategic Communication Excellence (CSCE) and Reputation Lighthouse — on a Responsible AI survey to understand the AI evolution better as it pertains to the Public Relations and Communication profession.  

We want to uncover how professionals address ethical and responsible AI and benchmark professional insights and influence. This information will be used to prepare for the Global Alliance AI Symposium in Venice in May in conjunction with the Global Alliance’s Annual Meeting and European Regional Council Meeting. Based on this survey data and the AI Symposium, we will update the Global Alliance’s Guiding Principles for Ethical and Responsible AI and connect the dots to the Global Alliance’s Responsible Communication Movement. So, this is your opportunity to have a voice in this critical advocacy for our profession. 

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Mastering Media Interviews: Essential Skills for Effective Spokespeople - Virtual Course

28 March, 9:00 AM AEDT
Learn more

In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

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