Read Our Latest Article
It’s Time to Lead: Results of the AI in PR and Communication Management Study
THRIVE • COMMUNICATING AI

Artificial Intelligence

Learn all about this exploding industry and how it relates to you

Responsible AI for the Communication Profession

The CSCE Guidelines to responsible AI use

There are many other uses of AI for strategic communication where technology enhances communication professionals’ efficiency, effectiveness, and capabilities. We must however use AI responsibly.

The Venice Pledge

Leading responsible AI in strategic communication

The Centre for Strategic Communication Excellence proudly stands among the founding signatories of the Global Alliance’s Venice Pledge for Responsible AI.

Co-founders Sia Papageorgiou and Adrian Cropley OAM are committed to ensuring artificial intelligence serves humanity’s highest aspirations—enhancing human connection, promoting societal wellbeing, and advancing the public interest.

Our Pledges

Our mission is clear: Champion AI that amplifies human insight, maintains ethical standards, and builds better societies through strategic communication excellence.

Join the movement. Together, we’re shaping a future where AI strengthens rather than weakens human-centred communication.

Take on the Global Alliance Venice Pledge!
Get certified with the "AI for Strategic Communication Professionals"!

The AI Playbook for Communication Professionals

Build your AI knowledge and skills

The AI Playbook for Communication Professionals is designed to be your go-to guide on communicating about AI to your organisation’s stakeholders and adopting AI tools in your communication practice. It includes a number of extra insights, tips and bonus content to help you plan your journey with confidence. Use it as a reference point to get AI ready, take a strategic approach to AI and build your learning pathway.

Communicating AI Research

We can’t afford to wait any longer

The Centre for Strategic Communication Excellence (CSCE) has been at the forefront of understanding the impact of artificial intelligence on the communication profession since 2017. Our commitment to supporting communication professionals in navigating AI’s evolving role began with Communicating Artificial Intelligence, an initiative grounded in robust global research.

Our foundational work included a year of interviews with subject-matter experts, analysis of secondary research, and focus groups conducted across multiple countries. This shaped the design of our global surveys aimed at benchmarking the profession’s readiness for AI.

Now, the CSCE has supported the Global Alliance for Public Relations and Communication Management, to produce a powerful new piece of research:

Reimagining Tomorrow: AI in PR and Communication Management 2025 report

Surveying nearly 500 professionals across six continents, this latest global report delivers critical insights into how AI is being adopted, where the gaps are, and—most importantly—where communication professionals must lead.

As this technology reshapes our profession, one thing is clear: we can no longer afford to be passive observers. This is the moment to lead.

It’s Time to Lead: Results of the AI in PR and Communication Management Study

AI Forum

Building a community of communication professionals exploring AI

In September 2023 the CSCE launched the AI forum, a safe place where communication professionals can come together to learn, share and explore AI together. The forum is open to anyone willing to share their experiences with AI or simply learn from others’ experiences.

A learning environment is a safe environment; we learn the most when we try and fail, but to conquer a new skill, we must risk failure. Our forum Hive discussion group and the growing resources on this page we help us grow together.

Crowdsourced AI Tool Evaluation

The AI forum has launched a (crowdsourced) AI tool evaluator, an excellent opportunity to share communications professionals’ experiences using the various AI tools or tools with an AI component. You can contribute to reviewing a tool you use, sharing what it is, what it does and the positives and negatives you have found in using the tool. Simply use the evaluation form to share your experience, or you can check out the database and edit the tool if it has already been reviewed (a bit like a wikki really!)

The “Manila Message”

The Manila message was created at the IABC Fusion conference, where 180 communication professionals took part in answering five questions on responsible AI after a panel discussion on responsible AI on March 17th 2025. This is the summary of each question and the combined statement from each question explored.

Let Us Help You

Best practice communication training and coaching for busy professionals

As more and more communication professionals around the world play a leading role in unveiling AI in their organisations and adopting AI tools in their work, you should start to think about the competencies and skills you need to help you on your AI journey.

Our range of on-demand, virtual, face-to-face and in-house training courses provide knowledge, expertise and insights that fit in with your busy schedule and help you take your place as a trusted, in-demand and valued strategic advisor.

Advocacy for Ethical AI Implementation A Voice for Responsible Communication

Responsible AI Advocacy and Communication

This webinar was about advocating for responsible AI implementation and communication. Bonnie Caver, a board member of the Global Alliance, introduced the webinar series for the Global Alliance for Public Relations and Communication Management for Ethics. The webinar was sponsored by the Centre for Strategic Communications Excellence and Reputation Lighthouse. The discussion focused on understanding the ethics of AI, being a champion for responsible AI, and empowering the voice of communication and PR professionals. The meeting also included a discussion on defining responsible AI, with Ibm’s definition being used as a guide. The conversation ended with a Q&A session, with participants encouraged to ask questions and share their thoughts.

The AI Playbook

The AI Playbook for Communication Professionals is your go-to guide on communicating about AI to your organisation’s stakeholders and adopting AI tools in your communication practice. It includes a number of extra insights, tips and bonus content to help you plan your journey with confidence.

The AI Playbook
Select your currency
Scroll to Top

Take Our AI in Public Relations and Communication Survey

The Global Alliance for Public Relations and Communication Management has partnered with the Centre for Strategic Communication Excellence (CSCE) and Reputation Lighthouse — on a Responsible AI survey to understand the AI evolution better as it pertains to the Public Relations and Communication profession.  

We want to uncover how professionals address ethical and responsible AI and benchmark professional insights and influence. This information will be used to prepare for the Global Alliance AI Symposium in Venice in May in conjunction with the Global Alliance’s Annual Meeting and European Regional Council Meeting. Based on this survey data and the AI Symposium, we will update the Global Alliance’s Guiding Principles for Ethical and Responsible AI and connect the dots to the Global Alliance’s Responsible Communication Movement. So, this is your opportunity to have a voice in this critical advocacy for our profession. 

Your feedback is invaluable. By participating, you are contributing to research that will help define the next chapter of excellence in strategic communication.

Mastering Media Interviews: Essential Skills for Effective Spokespeople - Virtual Course

28 March, 9:00 AM AEDT

In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

Welcome Back!

We are looking into an issue where the loading icon for the reset password keeps spinning .
The email will still be sent so be sure to check your spam.