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Danielle Jorgensen

  • MCSCE
  • GCSCE
  • FCSCE
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About Me

Hello, my name is Danielle Jorgensen and aligning what you say and do is at the heart of what I do. Adaptable and resilient, with diverse experience, I understand how to leverage my know how to help others build strategy and direction. I have lived and worked extensively within APAC building values based brands and creating strategic direction of global and local companies. In my varied marketing management roles I have impacted dynamic customer bases through developed values and culture and authentic brand actions. Using insight based approaches, I show individuals, teams and companies how to achieve success through recognising and solidifying their original voices and identities. I am an expert in aligning personal brand with business brand and establishing brand identity and use this expertise to develop online courses that help you discover your own authenticity. Navigating cultures, sales achievement and public speaking inform my courses on successful networking. I am a TEDx speaker, a current TEDx Shanghai speaker advisor, and the 2017 Vice President of the IABC Victoria Board.

Latest Posts

It’s Personal Branding. Not Personal Marketing.

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Take Our AI in Public Relations and Communication Survey

The Global Alliance for Public Relations and Communication Management has partnered with the Centre for Strategic Communication Excellence (CSCE) and Reputation Lighthouse — on a Responsible AI survey to understand the AI evolution better as it pertains to the Public Relations and Communication profession.  

We want to uncover how professionals address ethical and responsible AI and benchmark professional insights and influence. This information will be used to prepare for the Global Alliance AI Symposium in Venice in May in conjunction with the Global Alliance’s Annual Meeting and European Regional Council Meeting. Based on this survey data and the AI Symposium, we will update the Global Alliance’s Guiding Principles for Ethical and Responsible AI and connect the dots to the Global Alliance’s Responsible Communication Movement. So, this is your opportunity to have a voice in this critical advocacy for our profession. 

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Your feedback is invaluable. By participating, you are contributing to research that will help define the next chapter of excellence in strategic communication.

Mastering Media Interviews: Essential Skills for Effective Spokespeople - Virtual Course

28 March, 9:00 AM AEDT
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In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

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