Advocacy for Ethical AI Implementation A Voice for Responsible Communication
Responsible AI Advocacy and Communication
Thanks to all those who attended the webinar as part of the Global Alliance Responsible Communications – Ethics First Month 2025!
This webinar was about advocating for responsible AI implementation and communication. Bonnie Caver, a board member of the Global Alliance, introduced the webinar series for the Global Alliance for Public Relations and Communication Management for Ethics. The webinar was sponsored by the Center for Strategic Communications Excellence and Reputation Lighthouse. The discussion focused on understanding the ethics of AI, being a champion for responsible AI, and empowering the voice of communication and PR professionals. The meeting also included a discussion on defining responsible AI, with Ibm’s definition being used as a guide. The conversation ended with a Q&A session, with participants encouraged to ask questions and share their thoughts.

Adrian Cropley
During the webinar, the panel shared valuable insights on:
- Understanding the Ethics: Delve into the ethical challenges posed by AI in areas like misinformation, bias, security, and privacy.
- Championing Responsible AI: Learn strategies to advocate for transparency, accountability, and inclusion within AI systems.
- Empower Your Voice: Equip yourself with actionable insights to guide your organization’s communication policies and practices toward ethical AI adoption.
The CSCE hosts a free monthly Communicating AI Forum. Please join us next time to discus the impact of AI on the communication profession.
Take Our AI in Public Relations and Communication Survey
The Global Alliance for Public Relations and Communication Management has partnered with the Centre for Strategic Communication Excellence (CSCE) and Reputation Lighthouse — on a Responsible AI survey to understand the AI evolution better as it pertains to the Public Relations and Communication profession.
We want to uncover how professionals address ethical and responsible AI and benchmark professional insights and influence. This information will be used to prepare for the Global Alliance AI Symposium in Venice in May in conjunction with the Global Alliance’s Annual Meeting and European Regional Council Meeting. Based on this survey data and the AI Symposium, we will update the Global Alliance’s Guiding Principles for Ethical and Responsible AI and connect the dots to the Global Alliance’s Responsible Communication Movement. So, this is your opportunity to have a voice in this critical advocacy for our profession.