Advocacy for Ethical AI Implementation A Voice for Responsible Communication

Responsible AI Advocacy and Communication

Thanks to all those who attended the webinar as part of the Global Alliance Responsible Communications – Ethics First Month 2025!

This webinar was about advocating for responsible AI implementation and communication. Bonnie Caver, a board member of the Global Alliance, introduced the webinar series for the Global Alliance for Public Relations and Communication Management for Ethics. The webinar was sponsored by the Center for Strategic Communications Excellence and Reputation Lighthouse. The discussion focused on understanding the ethics of AI, being a champion for responsible AI, and empowering the voice of communication and PR professionals. The meeting also included a discussion on defining responsible AI, with Ibm’s definition being used as a guide. The conversation ended with a Q&A session, with participants encouraged to ask questions and share their thoughts.

Adrian Cropley

During the webinar, the panel shared valuable insights on:

The CSCE hosts a free monthly Communicating AI Forum. Please join us next time to discus the impact of AI on the communication profession.

Take Our AI in Public Relations and Communication Survey

The Global Alliance for Public Relations and Communication Management has partnered with the Centre for Strategic Communication Excellence (CSCE) and Reputation Lighthouse — on a Responsible AI survey to understand the AI evolution better as it pertains to the Public Relations and Communication profession.  

We want to uncover how professionals address ethical and responsible AI and benchmark professional insights and influence. This information will be used to prepare for the Global Alliance AI Symposium in Venice in May in conjunction with the Global Alliance’s Annual Meeting and European Regional Council Meeting. Based on this survey data and the AI Symposium, we will update the Global Alliance’s Guiding Principles for Ethical and Responsible AI and connect the dots to the Global Alliance’s Responsible Communication Movement. So, this is your opportunity to have a voice in this critical advocacy for our profession. 

Your feedback is invaluable. By participating, you are contributing to research that will help define the next chapter of excellence in strategic communication.
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Tuesday 18 February
7:00 PM AEDT | 9:00 AM CET | 8:00 AM GMT

Hiring processes are still sidelining some of the most capable communication professionals — often for vague, unhelpful reasons like “too senior,” “too broad,” or “not quite the right fit.” Beneath those labels sit deeper issues: discomfort with experience, misunderstanding of judgement-based roles and a growing but rarely acknowledged problem of ageism.

This webinar looks ahead to hiring in 2026 and asks some necessary questions about how communication capability is assessed, why experienced professionals are so often overlooked, and what needs to change if organisations genuinely want stronger leadership, trust and influence.

Hiring in 2026

What Needs to Change for Leaders and Candidates

Free for CSCE Members!

Non-CSCE Members (early bird available until 11:55pm AEDT 4 February 2026)

Mastering Media Interviews: Essential Skills for Effective Spokespeople - Virtual Course

28 March, 9:00 AM AEDT

In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

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