The AI Playbook for Strategic Communication Professionals:
Positioning for 2026 and Beyond
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Positioning for the Future
Artificial intelligence is no longer an emerging trend — it’s redefining how communication professionals create value. But the question is, are you leading the transformation or letting it lead you?
Join Adrian Cropley OAM and Wayne Aspland, co-authors of The AI Playbook for Strategic Communication Professionals, for an insightful and practical conversation hosted by Sia Papageorgiou FRSA, FCSCE, SCMP.
Drawing on global research and their newly released playbook, Adrian and Wayne will unpack the four strategic plays shaping the future of our profession and share how you can position yourself — and your organisation — to thrive in 2026 and beyond.
Wayne Aspland
Adrian Cropley
Key Webinar Insights:
- How to build trust and maintain the human connection in an AI-driven world
- What it means to lead the conversation on responsible AI
- How to strengthen leadership communication and alignment in times of accelerating change
- Practical ways to build AI literacy and simplify your work without losing authenticity
About Adrian Cropley OAM, FRSA, IABC Fellow, SCMP and Wayne Aspland
Adrian Cropley OAM, FRSA, IABC Fellow, SCMP and Wayne Aspland are at the forefront of AI transformation in the communication profession. Together, they combine over 50 years of strategic communication expertise with cutting-edge AI knowledge to help organisations implement artificial intelligence both efficiently and responsibly. Wayne combines 20+ years’ experience in internal, change and leadership comms with advanced AI skills and training experience. Adrian’s global leadership experience and strategic communication expertise provides the governance framework essential for responsible implementation. Their collaboration represents the perfect synthesis of technical AI capability and strategic communication leadership, positioning them as premier consultants for organisations seeking to navigate AI transformation while maintaining authentic human connection and ethical standards.
