“What gets measured, gets managed.” This phrase, most often attributed to management guru Peter Drucker, is widely quoted in business circles. The easiest way to understand it is by invoking its inverse. “If you can’t measure it, you can’t manage it.” Recently, I joined three of my fellow International Association of Business Communicators (IABC) Fellows
When Adding Value Is Real
Jim Shaffer
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Jim Shaffer IABC Fellow, is an internationally recognized business advisor, leadership coach, author, speaker and leader of the Jim Shaffer Group, a team of seasoned advisers devoted to improving strategy execution through strong leaders and engaged people. Prior to starting the Jim Shaffer Group, Jim was a principal, vice president and global leader of a Towers Perrin (now Willis Towers Watson) center of excellence. He was an architect and leading practitioner of the firm’s change management consulting practice. A regular contributor to many business publications and frequently quoted in business journals, Jim has taught at the graduate schools of business at George Washington University, Villanova University, The University of St. Thomas and Hamline University. He speaks regularly at leadership groups and professional associations.
