1. Home
  2. Resources
  3. Insights
  4. Artificial Intelligence
  5. How to integrate AI tools into your communication workflow

What makes a communication leader: five steps to generate impact

Estimated time to read:
5 mins
Total Run Time:
5 mins
    Share:

    Table of Contents

    Since launching the #WeLeadComms initiative, one of my aims has been to promote the idea that “communication leadership” is not some lofty, hierarchy-based aspiration.  It’s actually something any communication pro can practice on a day-to-day, moment-by-moment basis. By “communication leader,” I don’t mean “Chief Communication Officer” or some other official title.   Instead, I mean communication leadership as: the application of…

    To access this post, you need to become a member.

    About The Author

    Mike Klein
    Mike Klein is Principal at Changing The Terms, a strategic communication consultancy based in Reykjavik, Iceland, and is a Senior Advisor with Smarp’s Strategic Services business. Mike holds an MBA from London Business School and is the former Regional Chair of the International Association of Business Communicators for Europe – Middle East – North Africa. Mike has worked on change communication and internal communication with a number of large, international companies including Cargill, Shell, easyJet, Barclays, VEON and Avery Dennison and is the author of From Lincoln to LinkedIn, the 55 Minute Guide to Social Communication.
    Scroll to Top

    4 March 2026, at 7:00 PM AEDT / 8:00 AM GMT

    Build your understanding of AI with insights that will set you up for success in 2026 and beyond.

    Take your internal communication from tactical delivery to strategic influence with the power of AI. This specialised workshop equips internal communication professionals with advanced tools for audience analysis, campaign optimisation, stakeholder mapping and impact measurement. Through case studies and interactive exercises, you’ll build a practical AI strategy toolkit to enhance engagement, prove ROI and strengthen your role as a trusted strategic partner to leadership.

    Strategic AI for Internal Communication Professionals

    Save as a CSCE Member!

    CSCE members save 20% on all of our training!

    Mastering Media Interviews: Essential Skills for Effective Spokespeople - Virtual Course

    28 March, 9:00 AM AEDT

    In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

    Welcome Back!

    NEW! You can now login via your email
    instead of with the regular password.