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  9. The Power of Language: Are We Communicators or Communication Professionals?

The Power of Language: Are We Communicators or Communication Professionals?

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Claire Watson
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    Administrative professionals’ day is marked by many countries around the world as a day to recognise the contribution made by that profession to business. They used to be called secretaries. How and why they transitioned from “secretary” to “administrative professional” is an interesting read. It turns out that the National Secretaries Association was founded in

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    About The Author

    Picture of Claire Watson
    Claire Watson
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    Claire Watson consults to global, provincial and national companies on their communication needs. Her expertise encompasses research and measurement, internal and change communication, branding, marketing, public and community relations, advocacy and corporate social responsibility. She has taught extension classes for the University of Regina and developed unique training courses for the Centre for Strategic Communication Excellence. She holds 33 international and 150+ national and provincial Awards of Excellence. In addition, she has received a Lifetime Achievement Award from IABC Regina, Master Communicator designation from IABC Canada and the IABC Chairman’s Award for leadership in the profession.
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