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  4. Episode 8 – Dr Anne Gregory

The Power of Language: Are We Communicators or Communication Professionals?

Estimated time to read:
4 mins
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4 mins
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    Administrative professionals’ day is marked by many countries around the world as a day to recognise the contribution made by that profession to business. They used to be called secretaries. How and why they transitioned from “secretary” to “administrative professional” is an interesting read. It turns out that the National Secretaries Association was founded in…

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    About The Author

    Claire Watson
    Claire Watson consults to global, provincial and national companies on their communication needs. Her expertise encompasses research and measurement, internal and change communication, branding, marketing, public and community relations, advocacy and corporate social responsibility. She has taught extension classes for the University of Regina and developed unique training courses for the Centre for Strategic Communication Excellence. She holds 33 international and 150+ national and provincial Awards of Excellence. In addition, she has received a Lifetime Achievement Award from IABC Regina, Master Communicator designation from IABC Canada and the IABC Chairman’s Award for leadership in the profession.
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    Tuesday 18 February
    7:00 PM AEDT | 9:00 AM CET | 8:00 AM GMT

    Hiring processes are still sidelining some of the most capable communication professionals — often for vague, unhelpful reasons like “too senior,” “too broad,” or “not quite the right fit.” Beneath those labels sit deeper issues: discomfort with experience, misunderstanding of judgement-based roles and a growing but rarely acknowledged problem of ageism.

    This webinar looks ahead to hiring in 2026 and asks some necessary questions about how communication capability is assessed, why experienced professionals are so often overlooked, and what needs to change if organisations genuinely want stronger leadership, trust and influence.

    Hiring in 2026

    What Needs to Change for Leaders and Candidates

    Free for CSCE Members!

    Non-CSCE Members (early bird available until 11:55pm AEDT 4 February 2026)

    Mastering Media Interviews: Essential Skills for Effective Spokespeople - Virtual Course

    28 March, 9:00 AM AEDT

    In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

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