The Biggest Joke in Internal Communication? Still Failing to Prove Our Value

Despite growing complexity in our organisations, too many internal communication professionals remain stuck in a tactical loop, failing to demonstrate their strategic value. In this insightful webinar, Sharn Kleiss, lead author of Gallagher’s State of the Sector report, joins Sia Papageorgiou FRSA, FCSCE, SCMP to unpack why our profession continues to struggle with credibility – and what needs to change.

Together, they explore:

  • The brutal truth about why internal communication still struggles to be seen as strategic
  • Exclusive findings from the 2025 Gallagher State of the Sector report and the CSCE’s own research
  • What it actually takes to prove internal communication’s business value (and stop being ignored)

Packed with data, real-world examples, and bold ideas, this session is a must-watch for any communication professional ready to lead strategically, act with purpose, and finally gain the respect they deserve.

Whether you joined us live or are catching up now, this session is your opportunity to reflect, reset, and rethink how you lead internal communication in 2025 and beyond.

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Take Our AI in Public Relations and Communication Survey

The Global Alliance for Public Relations and Communication Management has partnered with the Centre for Strategic Communication Excellence (CSCE) and Reputation Lighthouse — on a Responsible AI survey to understand the AI evolution better as it pertains to the Public Relations and Communication profession.  

We want to uncover how professionals address ethical and responsible AI and benchmark professional insights and influence. This information will be used to prepare for the Global Alliance AI Symposium in Venice in May in conjunction with the Global Alliance’s Annual Meeting and European Regional Council Meeting. Based on this survey data and the AI Symposium, we will update the Global Alliance’s Guiding Principles for Ethical and Responsible AI and connect the dots to the Global Alliance’s Responsible Communication Movement. So, this is your opportunity to have a voice in this critical advocacy for our profession. 

Your feedback is invaluable. By participating, you are contributing to research that will help define the next chapter of excellence in strategic communication.

Mastering Media Interviews: Essential Skills for Effective Spokespeople - Virtual Course

28 March, 9:00 AM AEDT

In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

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