Sia Papageorgiou’s Passion for GCCC Certification

Is professional certification becoming a must for the industry? Sia Papageorgiou recently sat down with Doug Downs as she challenged the traditional idea of accreditation and argued that certification is the real game-changer for PR professionals. She shared insights on why the Global Communication Certification Council (GCCC) stands out with its internationally recognised standards, and why it’s crucial for communication professionals to continually update their skills to stay relevant in a rapidly changing field.