Leading an internal communication function into the future will require dramatic shifts in the function’s role and the work that gets done. A critical first step is to abandon the cost center mindset and adopt a value creation mentality. Shareholders and business leaders have little patience with functions that don’t produce value. As more organizations
Leading The Communication Function Into The Future: What It Takes
Jim Shaffer
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Jim Shaffer IABC Fellow, is an internationally recognized business advisor, leadership coach, author, speaker and leader of the Jim Shaffer Group, a team of seasoned advisers devoted to improving strategy execution through strong leaders and engaged people. Prior to starting the Jim Shaffer Group, Jim was a principal, vice president and global leader of a Towers Perrin (now Willis Towers Watson) center of excellence. He was an architect and leading practitioner of the firm’s change management consulting practice. A regular contributor to many business publications and frequently quoted in business journals, Jim has taught at the graduate schools of business at George Washington University, Villanova University, The University of St. Thomas and Hamline University. He speaks regularly at leadership groups and professional associations.
