1. Home
  2. Resources
  3. Insights
  4. Celebrating Women in Communication and the Future We Shape

Internal Communication: Pay Attention To The Five “I’s”

Estimated time to read:
4 mins
Total Run Time:
4 mins
    Share:

    Table of Contents

    A few years ago, I was asked to speak to a college class on internal communication and I wanted it to be compelling. I wanted to open their eyes to the excitement of internal communication helping an organization achieve its goals. So I decided to create a more impactful, memorable explanation of what I love to…

    To access this post, you need to become a member.

    About The Author

    Priya Bates
    Priya Bates, ABC, MC, CMP, IABC Fellow is the President of Inner Strength Communication in Toronto. She is an award-winning communication executive who provides strategic internal communication counsel to ensure leaders, managers and employees understand the strategy, believe in the vision, live the values and contribute to business results. She has a successful history of supporting communication change management initiatives for large multinational and national companies during mergers, acquisitions, reorganizations, workforce reductions, program changes, brand and initiatives launches and operational upgrades.
    Scroll to Top

    4 March 2026, at 7:00 PM AEDT / 8:00 AM GMT

    Build your understanding of AI with insights that will set you up for success in 2026 and beyond.

    Take your internal communication from tactical delivery to strategic influence with the power of AI. This specialised workshop equips internal communication professionals with advanced tools for audience analysis, campaign optimisation, stakeholder mapping and impact measurement. Through case studies and interactive exercises, you’ll build a practical AI strategy toolkit to enhance engagement, prove ROI and strengthen your role as a trusted strategic partner to leadership.

    Strategic AI for Internal Communication Professionals

    Save as a CSCE Member!

    CSCE members save 20% on all of our training!

    Mastering Media Interviews: Essential Skills for Effective Spokespeople - Virtual Course

    28 March, 9:00 AM AEDT

    In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

    Welcome Back!

    NEW! You can now login via your email
    instead of with the regular password.