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How to Add Value in 30 Days

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    John Clemons, ABC, IABC Fellow offers the following advice on how to quickly establish credibility and demonstrate value as a senior communication practitioner after joining a new company, agency or organisation. He says “While business functions, focus, strategy, goals and missions may differ, these are some tried-and- tested actions you may want to keep in…

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    About The Author

    John Clemons
    John Clemons, M.S., APR, ABC, IABC Fellow is a global communications leader and advisor/consultant with award-winning record of success in corporate and organizational communications. John provides special expertise providing strategic counsel and support for top executives and corporate officers of Fortune 500 companies, preparing speeches and presentations, creating annual reports and authoring scripts, official correspondence, and corporate messaging. Based on best practices, John's communication insights and winning track record delver measurable business results. John is the president of Clemons Communications, a communications consulting firm in Huntersville, NC.
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    Tuesday 18 February
    7:00 PM AEDT | 9:00 AM CET | 8:00 AM GMT

    Hiring processes are still sidelining some of the most capable communication professionals — often for vague, unhelpful reasons like “too senior,” “too broad,” or “not quite the right fit.” Beneath those labels sit deeper issues: discomfort with experience, misunderstanding of judgement-based roles and a growing but rarely acknowledged problem of ageism.

    This webinar looks ahead to hiring in 2026 and asks some necessary questions about how communication capability is assessed, why experienced professionals are so often overlooked, and what needs to change if organisations genuinely want stronger leadership, trust and influence.

    Hiring in 2026

    What Needs to Change for Leaders and Candidates

    Free for CSCE Members!

    Non-CSCE Members (early bird available until 11:55pm AEDT 4 February 2026)

    Mastering Media Interviews: Essential Skills for Effective Spokespeople - Virtual Course

    28 March, 9:00 AM AEDT

    In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

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