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Get off the sidelines and into the game

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    When I tell business leaders about Teresa Paulsen’s communication value proposition, which succinctly states, “We either make money or save money,” their immediate response is, “Where can I find a communication person who thinks like that?” A former client and now consultant, Paulsen says most communication professionals thrive on activity rather than producing business results, which she

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    About The Author

    Jim Shaffer
    Jim Shaffer IABC Fellow, is an internationally recognized business advisor, leadership coach, author, speaker and leader of the Jim Shaffer Group, a team of seasoned advisers devoted to improving strategy execution through strong leaders and engaged people. Prior to starting the Jim Shaffer Group, Jim was a principal, vice president and global leader of a Towers Perrin (now Willis Towers Watson) center of excellence. He was an architect and leading practitioner of the firm’s change management consulting practice. A regular contributor to many business publications and frequently quoted in business journals, Jim has taught at the graduate schools of business at George Washington University, Villanova University, The University of St. Thomas and Hamline University. He speaks regularly at leadership groups and professional associations.
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