Communication professionals write stuff every day – web content, Facebook posts, emails, grocery lists (ok, maybe not that). There’s a skill to writing clearly and some easy tips to make sure what you write is easy to understand. The longer people work inside organizations and industries, the more likely they are to adopt jargon, buzzwords
Five ways to write clearly
Sue Heuman
Estimated time to read:
3 mins
3 mins
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3 mins
3 mins
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Sue Heuman, ABC, MC, IABC Fellow is based in Edmonton Canada, and is an award-winning, accredited authority on organizational communications with more than 40 years’ experience. Since cofounding Focus Communications in 2002, Sue has worked with clients to define, understand and achieve their communications objectives. Sue is a much sought-after executive advisor, focused on leading communication audits and strategies for clients in all three sectors. Much of her practice involves a strategic review of the communications function within an organization, analysing channels and audiences. She creates strategic communication plans and provides expertise to enable their execution. Sue has been a member of the International Association of Business Communicators (IABC) since 1984, which enables her to both stay current with, and contribute to, communications practices. In 2016, Sue received the prestigious Rae Hamlin Award from IABC in recognition of her work to promote Global Standards for communication. She was also named 2016 IABC Edmonton Chapter Communicator of the Year. In 2018, IABC Canada named Sue a Master Communicator. Sue earned the IABC Fellow designation in 2022, the association’s highest global honour.
