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Finally, A Framework for Thinking Strategically about Communication Value

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    I value your friendship. The price of real-estate reflects the value of its location. Company salaries are commensurate with the value of education and experience. Value often is a part of our talk as we measure and prioritize parts of our everyday lives. Yet, value can be somewhat elusive when we try to pin down…

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    About The Author

    Mary Hills
    Mary Hills, ABC, Six Sigma, IABC Fellow, business principle of HeimannHills Marketing Group, Chicago, a global consultancy that works with companies to develop, communicate, implement and evaluate change and growth initiatives. Her career has spanned more than 30 years with service at global brand name organizations in marketing, communication and leadership. She serves as Adjunct Graduate Faculty for Loyola University Chicago and as an Educator at the Centre for Strategic Communication Excellence. Mary speaks nationally and internationally about marketing and communication and is published internationally, promoting the use of marketing and communication standards and best practices in business management.
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    Tuesday 18 February
    7:00 PM AEDT | 9:00 AM CET | 8:00 AM GMT

    Hiring processes are still sidelining some of the most capable communication professionals — often for vague, unhelpful reasons like “too senior,” “too broad,” or “not quite the right fit.” Beneath those labels sit deeper issues: discomfort with experience, misunderstanding of judgement-based roles and a growing but rarely acknowledged problem of ageism.

    This webinar looks ahead to hiring in 2026 and asks some necessary questions about how communication capability is assessed, why experienced professionals are so often overlooked, and what needs to change if organisations genuinely want stronger leadership, trust and influence.

    Hiring in 2026

    What Needs to Change for Leaders and Candidates

    Free for CSCE Members!

    Non-CSCE Members (early bird available until 11:55pm AEDT 4 February 2026)

    Mastering Media Interviews: Essential Skills for Effective Spokespeople - Virtual Course

    28 March, 9:00 AM AEDT

    In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

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