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  9. Finally, A Framework for Thinking Strategically about Communication Value

Finally, A Framework for Thinking Strategically about Communication Value

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Mary Hills
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    I value your friendship. The price of real-estate reflects the value of its location. Company salaries are commensurate with the value of education and experience. Value often is a part of our talk as we measure and prioritize parts of our everyday lives. Yet, value can be somewhat elusive when we try to pin down

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    About The Author

    Picture of Mary Hills
    Mary Hills
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    Mary Hills, ABC, Six Sigma, IABC Fellow, business principle of HeimannHills Marketing Group, Chicago, a global consultancy that works with companies to develop, communicate, implement and evaluate change and growth initiatives. Her career has spanned more than 30 years with service at global brand name organizations in marketing, communication and leadership. She serves as Adjunct Graduate Faculty for Loyola University Chicago and as an Educator at the Centre for Strategic Communication Excellence. Mary speaks nationally and internationally about marketing and communication and is published internationally, promoting the use of marketing and communication standards and best practices in business management.
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