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Evidence-based Research

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Claire Watson
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    In this fifth and final article about The Future of Strategic Communication, we’re wading hip-deep into the topic of evidence-based research that supports the role of communication as a key business driver. The burning question is: Are we proving it to the satisfaction of business leaders? Research and measurement is not new to the communication

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    About The Author

    Picture of Claire Watson
    Claire Watson
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    Claire Watson consults to global, provincial and national companies on their communication needs. Her expertise encompasses research and measurement, internal and change communication, branding, marketing, public and community relations, advocacy and corporate social responsibility. She has taught extension classes for the University of Regina and developed unique training courses for the Centre for Strategic Communication Excellence. She holds 33 international and 150+ national and provincial Awards of Excellence. In addition, she has received a Lifetime Achievement Award from IABC Regina, Master Communicator designation from IABC Canada and the IABC Chairman’s Award for leadership in the profession.
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