In many ways, the ground is shifting beneath our feet. Public relations professionals are shifting from traditional roles to becoming trusted advisors in a world where AI and data are reshaping the landscape.
Generative AI and advanced analytics are changing the way public relations professionals build strategies, measure success, and influence public perception. But how can AI be used responsibly? How do we go beyond simple metrics to understand true impact? And what skills are essential in this new era of PR?
Adrian Cropley recently sat down with Doug Downs, and discussed this and more on the latest episode of Stories & Strategies.
