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A View From The Top

A View From The Top – Episode 46 – Asha Oberoi

Estimated time to read:
37 mins 57 secs
Total Run Time:
37 mins 57 secs
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    Join host Adrian Cropley as he dives into the world of digital strategy and data-driven insights with Asha Oberoi, Managing Director and Head of Digital and Insights at FTI Consulting. With over 20 years of experience in media and consulting, Asha shares her journey from an early fascination with news and information to becoming a leader in using data to shape digital strategies.

    Discover her insights on the importance of data in communication, the challenges of navigating the digital landscape, and the critical role of instinct and bravery in forging a successful career. Tune in for valuable tips, engaging stories, and the passionate plea for communicators to embrace data-driven decision-making.

    Don’t miss this enlightening conversation from ‘A View From the Top’!

    Also register for the free event featuring Asha Oberio, Adrian Cropley and Alex Manchester ‘Why Comms Leaders Must Act Now on Data, AI and Social

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    About The Author

    CSCE
    We are an award-winning global communication professional development organisation, trusted by some of the world’s highest profile organisations, governments and individuals.
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    Tuesday 18 February
    7:00 PM AEDT | 9:00 AM CET | 8:00 AM GMT

    Hiring processes are still sidelining some of the most capable communication professionals — often for vague, unhelpful reasons like “too senior,” “too broad,” or “not quite the right fit.” Beneath those labels sit deeper issues: discomfort with experience, misunderstanding of judgement-based roles and a growing but rarely acknowledged problem of ageism.

    This webinar looks ahead to hiring in 2026 and asks some necessary questions about how communication capability is assessed, why experienced professionals are so often overlooked, and what needs to change if organisations genuinely want stronger leadership, trust and influence.

    Hiring in 2026

    What Needs to Change for Leaders and Candidates

    Free for CSCE Members!

    Non-CSCE Members (early bird available until 11:55pm AEDT 4 February 2026)

    Mastering Media Interviews: Essential Skills for Effective Spokespeople - Virtual Course

    28 March, 9:00 AM AEDT

    In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

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