Do you remember where you were when you realized that marketing communications would never be the same? For me it was seven years ago. I attended a seminar on content strategy with Jeremiah Owyang, who was then a co-founder at Altimeter Group and now leads Crowd Companies. Jeremiah presented a hub-and-spoke model for content creation, distribution and marketing in…
4 Ways Digital Marketing Is Like Traditional Marketing And 4 Ways It’s Not
Louise Armstrong
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Louise Armstrong is a Toronto-based communication professional with three decades of traditional and digital communications experience. She is currently Marketing Communications Manager at Equifax Canada, where she specializes in B2B strategy. Prior, Louise was a content manager in the financial services sector and co-managed a successful public relations firm where she led North American campaigns for global brands. An active industry volunteer, she is Past President of the Toronto Chapter of the International Association of Business Communicators.
