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Sue Heuman

FCSCE, IABC Fellow, MC, ABC

Canada-based communication Professional Sue Heuman, FCSCE, IABC Fellow, MC, ABC has been named our first Fellow of the Centre for Strategic Communication Excellence (CSCE). ‘Sue is a global communication leader, pioneer and advocate for our profession,’ says CSCE founding partner Adrian Cropley OAM. 

With a career spanning over 40 years, Sue believes leaders empower others by creating vision, sharing knowledge, listening for ideas, and motivating others to achieve excellence. She has served as an extraordinary role model to senior professionals and inspired those at the beginning of their communication careers through mentoring and giving back to the profession in the many volunteer roles she has held in Canada and internationally. 

Sue has served as Chair of the Global Communication Certification Council (GCCC) and was active in establishing the strategic direction of certification. She led the development of the new examination process and positioning of the GCCC as an independent governing body, championing the Global Standard of the Communication Profession. 

Sue has contributed her thought leadership to communication organisations around the world, including being on the CSCE faculty, Spin Sucks, IABC’s Catalyst online magazine, and through several podcasts, on topics such as the importance of strategic communication, the value of the communication professional and how communication professionals can build their influence and careers. In 2018, Sue received the prestigious Master Communicator designation, IABC’s highest honour in Canada, recognising her outstanding career achievements and contributions to the communication profession. In 2021, she was named an IABC Fellow, recognising these achievements globally.

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Take Our AI in Public Relations and Communication Survey

The Global Alliance for Public Relations and Communication Management has partnered with the Centre for Strategic Communication Excellence (CSCE) and Reputation Lighthouse — on a Responsible AI survey to understand the AI evolution better as it pertains to the Public Relations and Communication profession.  

We want to uncover how professionals address ethical and responsible AI and benchmark professional insights and influence. This information will be used to prepare for the Global Alliance AI Symposium in Venice in May in conjunction with the Global Alliance’s Annual Meeting and European Regional Council Meeting. Based on this survey data and the AI Symposium, we will update the Global Alliance’s Guiding Principles for Ethical and Responsible AI and connect the dots to the Global Alliance’s Responsible Communication Movement. So, this is your opportunity to have a voice in this critical advocacy for our profession. 

Your feedback is invaluable. By participating, you are contributing to research that will help define the next chapter of excellence in strategic communication.

Mastering Media Interviews: Essential Skills for Effective Spokespeople - Virtual Course

28 March, 9:00 AM AEDT

In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

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