1. Home
  2. Fellow
  3. Howard Krais

Sue Heuman

FCSCE, IABC Fellow, MC, ABC

Canada-based communication Professional Sue Heuman, FCSCE, IABC Fellow, MC, ABC has been named our first Fellow of the Centre for Strategic Communication Excellence (CSCE). ‘Sue is a global communication leader, pioneer and advocate for our profession,’ says CSCE founding partner Adrian Cropley OAM. 

With a career spanning over 40 years, Sue believes leaders empower others by creating vision, sharing knowledge, listening for ideas, and motivating others to achieve excellence. She has served as an extraordinary role model to senior professionals and inspired those at the beginning of their communication careers through mentoring and giving back to the profession in the many volunteer roles she has held in Canada and internationally. 

Sue has served as Chair of the Global Communication Certification Council (GCCC) and was active in establishing the strategic direction of certification. She led the development of the new examination process and positioning of the GCCC as an independent governing body, championing the Global Standard of the Communication Profession. 

Sue has contributed her thought leadership to communication organisations around the world, including being on the CSCE faculty, Spin Sucks, IABC’s Catalyst online magazine, and through several podcasts, on topics such as the importance of strategic communication, the value of the communication professional and how communication professionals can build their influence and careers. In 2018, Sue received the prestigious Master Communicator designation, IABC’s highest honour in Canada, recognising her outstanding career achievements and contributions to the communication profession. In 2021, she was named an IABC Fellow, recognising these achievements globally.

Scroll to Top

Tuesday 18 February
7:00 PM AEDT | 9:00 AM CET | 8:00 AM GMT

Hiring processes are still sidelining some of the most capable communication professionals — often for vague, unhelpful reasons like “too senior,” “too broad,” or “not quite the right fit.” Beneath those labels sit deeper issues: discomfort with experience, misunderstanding of judgement-based roles and a growing but rarely acknowledged problem of ageism.

This webinar looks ahead to hiring in 2026 and asks some necessary questions about how communication capability is assessed, why experienced professionals are so often overlooked, and what needs to change if organisations genuinely want stronger leadership, trust and influence.

Hiring in 2026

What Needs to Change for Leaders and Candidates

Free for CSCE Members!

Non-CSCE Members (early bird available until 11:55pm AEDT 4 February 2026)

Mastering Media Interviews: Essential Skills for Effective Spokespeople - Virtual Course

28 March, 9:00 AM AEDT

In this exclusive two-hour workshop, world-renowned media trainer Jo Detavernier SCMP, APR, will provide media spokespeople with the essential tools to handle interviews with skill and confidence. Whether you’re preparing for a TV appearance, a podcast interview, or an in-depth print feature, Jo will guide you through proven techniques to communicate clearly and steer conversations toward your objectives. Tailored to help you deliver compelling messages across various media channels, this session ensures you’re well-prepared for any interview scenario.

Welcome Back!

NEW! You can now login via your email
instead of with the regular password.